How to Introduce Your Business on Instagram

Dana NicoleEntrepreneur Tips, Social Media6 Comments

cupcakes with flower icing
Last updated on October 6th, 2020
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Introducing your business on Instagram is an exciting step in any business’s life! But there are a few tips and tricks you should know beforehand so that you can maximize the number of likes and followers you are able to get from your first post.

You have a business (or an idea), and you’re almost ready to make your first Instagram post! Except there’s one problem…

You aren’t quite sure what your first post should be and you start to feel utterly overwhelmed with this whole social media thing.

I’ve been there. Introducing your business on Instagram might feel complicated, but I’m here to break down everything you need to know. From your first post to making sales on IG, this article covers it all!

But first…before introducing your business on Instagram, you will want to make sure you have the right account type.

There are currently three different types of Instagram accounts:

  1. Personal account: this is not for businesses and you do not want to have a personal account because you will not have access to analytics and other features exclusive to creator and business accounts
  2. Creator account: this is for influencers, artists or freelancers
  3. Business account: this one is for small businesses and brands

For your business, it’s important to set up an Instagram business account to gain access to analytics and other key features exclusive to businesses and creators!

Once you have made the switch from a personal account, it’s time to figure out how to introduce your business on Instagram.

The Importance of Introducing Your Business on Instagram

Even if you only have a few followers, you want to put strategy and care behind your first post. The average lifespan of an Instagram post is 48 hours (which isn’t very long), so every post needs to be intentional and well-thought-out.

Here’s how you can make those 48 hours count and craft the best introductory Instagram post for your biz!

Steps to Introduce Your Business on Instagram

Before you go ahead and post your first post, there are a couple of things you will want to do first. Let’s talk about all the steps you should take prior to introducing your business on Instagram, so you go about it the right way!

1. Get a Good Profile Photo

Before you introduce your business on Instagram, you need to ensure you have set up your account correctly. Whether you are a freelancer or a small business, you need a clear profile photo.

You can use a photo of yourself, or you can use your logo if there is no “face” of your business.

screenshot of instagram profile

Milk Jar Candle Co has cleverly used a cute icon that is heavily associated with their brand as their profile photo.

I’ve opted to use a photo of myself as my business is represented 100% by me.

instagram screenshot profile

You can choose anything that you feel is in line with your branding strategy on Instagram. Keep in mind that your profile photo will be small. If you are going to use your logo, a picture that has artwork, icons, or text, make sure it was designed for small screens.

When I used to design logos for clients, I would always create a sub-logo which is meant to work on smaller mediums. Below is an example of the primary logo, and then a sub-logo that can be shrunk down in size:

Four different logos
Sub logos often make great profile photos for social media accounts–speak with your designer about a sub logo

To change your profile photo, go to your profile and click on “Edit Profile.”

where to edit your profile on instagram

Then click “Change Profile Photo” to upload your photo.

where to edit your bio and profile photo on instagram

Here is where you can also update your bio, which brings me to my next point.

2. Write Your Instagram Bio

After getting your profile photo up, your next step is to write an Instagram bio that helps new visitors to your account understand your business and brand. Your Instagram bio must be 150 characters or less, so make sure your bio is concise and to the point.

Ask your self these questions (from the perspective of your audience) when trying to create your bio:

  • Who is this business?
  • Why should I follow them?
  • What’s special or unique about them?
  • What makes them stand out from their competitors?

And don’t forget that you can use emojis in your Instagram bio as well, which can help you convey a message without taking up too many characters.

3. Craft Your Introductory Post

Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram!

Your first post on Instagram should give your followers some background into your business and how it can help solve their problem(s).

You can choose to post a video or an image. Whichever you decide to post, make sure it’s high quality and reflects your brand. You can post anything from a photo of your store, a picture of yourself, a photo of your work or whatever you can think of.

4. Write Compelling Copy

The copy (aka the caption) of your post is equally as important as the media.

Your caption should not only introduce your business to the Instagram-world, but it should also include a call-to-action (CTA) for your visitors. In this case, you’d likely want your CTA to get visitors to your profile to follow you. So, your CTA should be something like “follow us to join our community!” or “follow to learn more!”

Before writing your caption, answer the question “WIIFM” (what’s in it for me?), from the perspective of your audience.

What will your audience gain by following you? How will your content help them down the road?

5. Interact With Your Followers (or Potential Followers)

Before you introduce your business on Instagram, you should already be interacting with people who follow you. If you have no followers, interact with people who you think might be interested in following you.

I recommend spending 30 minutes or so interacting with potential followers before you introduce your business on Instagram with that first post. This is so when you do put up your very first post, you’ll have engaged users clicking to your account who will be more likely to like, comment or follow you!

Finding potential followers is incredibly simple! Your first step is to go to your competitions’ Instagram accounts. You can find your audience by:

  • seeing who followers your competition and interacting with them
  • seeing who has commented or likes some of the recent posts from your competition

People who are following your competition are likely doing so because they are interested in that particular product or service, therefore, they will be more likely to care about the content you post as well!

You can also search up hashtags that are related to your niche by clicking on the magnifying glass at the bottom of your screen:

where to access the search tab on instagram

From there, you can enter a seed word that is related to your niche in the search bar at the top, that you think your customers would use. For example, if you are a pet store, you can start with the word “dog” to bring up dog-related hashtags! Click on the word “tags” to display different hashtags related to your initial seed word.

the tags tab on instagram

Now click on those hashtags and begin interacting with the most recently posted photos and videos! The reason you will want to interact with content that is most recent is that it means the user is still likely on the app. You’ll have a better chance at driving traffic back to your account if you are interacting with someone who is already scrolling through the ‘gram.

Pro tip: if you engage with recent posts (something posted within the last few minutes), it’s likely the person will still be on Instagram and can immediately check out your account. If you interact with people who haven’t posted in months, they might not check Instagram often and may not click back to your account right away.

6. Post Your Photo or Video

Now is the time to officially introduce your business on Instagram by posting your first post! You have the caption ready to go and all you need to do is upload your photo (or video), add the caption and select some hashtags.

To find hashtags for business on Instagram, I like to use a hashtag finder that can weed out poor performing hashtags so I don’t waste my time with them. One of the best hashtag finder‘s to use is Tailwind’s. Tailwind’s hashtag finder makes it incredibly easy to find hashtags that are actually going to drive engagement to your account.

You can see from the screenshot below that  I was able to get over 17,000 impressions from my hashtags alone!

A screenshot of analytics in Instagram
Selecting the right hashtags can skyrocket your impressions.

I am also putting together various hashtag lists. You can click below to be taken directly to your niche (this list will be updated as I add to it):

7. Reply to Comments

After you’ve introduced your business on Instagram, don’t put your phone down and leave it for the day. You should reply to all the comments you receive to begin building a relationship with your followers and potential customers.

PS want more marketing tips sent to your inbox? Sign up for my newsletter below!

How to Sell Your Product and Make Money Off Instagram

Once you’re up and running on Instagram, it’s time to learn strategies to attract targeted followers and make money.

Whether you want to hit your first 100 followers or dream of attracting 50,000 followers within the next year, I highly recommend taking this 90-minute free Instagram training by Natalie Ellis.

Natalie knows Instagram inside and out (she grew her own account to nearly 2 million followers; Instagram fueled her business). When I took one of her trainings, I was able to triple my reach, increase my shares and get more engagement:

A side by side comparison of Instagram analytics
My Instagram post performed much better after applying Natalie’s advice

You’ll learn what to do beyond your first introduction post, including how to:

  • attract the right type of followers (the ones who are willing to pay for your product/service)
  • create irresistible content that drives engagement and conversions
  • figure your value proposition and find what makes you unique so you stand out in a sea of competition

Regardless of what stage your business is currently in, I highly recommend this free training! You can sign up here.

FAQs About Introducing Your Business on Instagram

These are some questions I often get from my readers about introducing their business on Instagram.

What should my first Instagram post be for my business?

Your first posts on Instagram should make it clear what your business is. Take some time to introduce yourself or your business and the services you offer. Talk about the benefits you provide. At this point, it’s not about being salesy, but rather breaking the ice with your new followers.

Also, notice how I said, “your first posts” (plural) and not “your first post”…

As your account will be new and your followers will be coming at different intervals, you shouldn’t just introduce your business for one post and then stop.

There are lots of different Instagram theme apps you can use to help you edit, plan and manage your Instagram feed. Clicking the above link will open a new browser tab, so I recommend checking out that article to figure out what apps will help you.

Should I have a certain number of photos before I share my account with people?

This is a great question! A lot of people will advise businesses to put up nine posts before introducing their business or before telling anyone about their account.

The idea is, when someone new comes to visit your account, if you have nine images up it will look more professional.

Here’s why I don’t think this is a good idea…

First, nine images is a lot. For many people, that’s over a weeks worth of content if you are posting daily.

But most importantly, if you are just putting up images for the sake of getting something on your account, you are wasting good content.

New businesses come and go all the time and people who visit your Instagram account aren’t going to be turned off at the fact that you’re a new business.

When you post something, it should be intentional and there should be a strategy behind it. By throwing up nine photos, when people do come to visit your account, they might not understand why those nine photos have no likes, no engagement or no real thought behind them.

In my opinion, that’s a bigger turnoff than not having much content at the start!

How do I introduce myself on my Instagram business page?

Now let’s say you want to introduce yourself down the road. If you are running a business where you aren’t the face of the company, you might feel weird posting photos of yourself.

However, your followers will appreciate seeing who is behind your business from time to time!

Here is an example of how @hellowhitespace introduced herself to her followers:

View this post on Instagram

#fridayintroductions… how is it Friday again? 😂🙊 This is me and my boy @cunbobs / @antsmazda – the perfect lockdown companion! He has certainly kept me happy and giggling over the last three months at home! And with that thought, I would like to share a few silly things about me… 1. The volume number on the TV (and phone, laptop, radio) has to be even. 2. I’m afraid of baked beans. 3. I wear children’s shoes and trainers when I can (size 2.5/3 feet!). 4. I think I’m addicted to Diet Coke. 5. Clowns freak me out, I can’t stand them. Comment below something silly about you! . . #hellowhitespace #dreamersanddoers #mycreativelife #everysquareastory #thatauthenticfeeling #livethelittlethings #thatsdarling #dailydoseofpaper #mycreativebiz #waketomake #mycreativelife #pursuewhatislovely #darlingmovement #makersofinstagram #calledtobecreative #chooselovely #stylemepretty #creativeatheart #herestothecreatives #etsytribe #shopetsy #makeithappen #branddesign #brandingdesign #brandbuilder #businessbranding #websitedesign

A post shared by Charlotte | Brand & Web Design (@hellowhitespace) on

This simple introduction is a great way to say “hi” to your followers every now and then!

It’s also easy to take good pictures of yourself with your smartphone or camera, so you have no excuse to hide behind the ‘gram ;).

Should I revamp my business on Instagram?

After you’ve introduced your business account and established a following, you might decide to revamp it.

Here’s my advice: if you plan to completely change the focus of your business, start fresh. For example, if your followers are following you for fitness tips and personal training information, and you decide to start a new business selling soap, your audience will not translate over. In this case, I’d delete everything.

However, if you just want to change up your Instagram feed theme and get a new aesthetic, go for it!

When changing your theme, many people wonder if they should delete their previous posts to start fresh.

I say no. Keep what you have! Your previous posts contain valuable information in them that might convince someone to purchase your products.

I'm getting ready to introduce my business on Instagram! #newbiz #entrepreneur Click To Tweet

What to Post After Introducing Your Business on Instagram

Using Instagram for business marketing will allow you to connect with your audience, grow your reach and sales. After you’ve introduced your business on Instagram, your next task is to come up with a schedule of Instagram posts and begin posting regularly.

If you aren’t sure what to post, I’ve compiled a bunch of Instagram post ideas to help get you started!


What will your first post be (or what was your first post) on Instagram? Let me know in the comments below!

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

6 Comments on “How to Introduce Your Business on Instagram”

  1. Hi Dana! Thank you so much for the article! I´m starting my new online business and I was very lost on how to start my Instagram account and you really helped me! Lots of ideas and now just put everything on practice.

  2. Thank you, Dana, for the article, I started my online business but took a long break and I was searching on how to launch again and found this article and I must say it is helpful

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