messaging + copy for smart b2b brands
Are you tired of competitors with weaker products getting more customers than you?
I diagnose why people aren’t booking demos when they land on your site and build homepages and landing pages that attract qualified leads.
homepage copy // vertical landing pages // one-pagers // advertisements // messaging strategy // case studies // articles //
You built a great product, but nobody’s coming…
You know your product is better than the competition (you’ve got the G2 reviews + testimonials to prove it), but your sales team is bored out of their ever-loving minds waiting for demos to roll in. And when they do finally land one, the prospect goes cold.
That’s the messaging gap at work, and it devalues what you’ve built, gives prospects the ick, and sends them straight into your rival’s arms.
And let’s be honest: your competitors are foaming at the mouth at that idea.
Do you want to smell like a grandma?
Case in point: Chanel No. 5 perfume.
On paper, this iconic perfume’s tagline could be something like “smell like your grandmother.” It’s a century-old scent, after all. But the luxury buyer chasing sophistication isn’t trying to smell like a granny.
The brand’s actual messaging frames it as timeless, elegant, and aspirational. The messaging sells the product, not just the product itself.
“Dana is easily one of the best freelance writers I’ve ever worked with. It wasn’t just that Dana’s work was well-written and backed with a substantial amount of research; it was a nearly perfect match for our brand style and voice. Best of all, Dana is incredibly communicative. I never wonder when she’ll submit an assignment or when she’ll finish applying revisions because she always lets me know. Clearly, I recommend Dana.” – Christine S., Senior Editor, Semrush
“Dana is one of the strongest market researchers I have worked with.”
I’ve spent 10+ years perfecting my process with some of the most recognizable names in tech, and want to help you figure out what’s blocking your audience from becoming MQLs and SQLs.
The campaign that worked
My clients ads weren’t converting as intended, but numbers alone don’t tell you why something is happening (or not happening). So I dug into audience data: what was this audience anxious about, what they were putting off, and what would make acting now feel smarter than waiting? Then I built and tested messaging around that insight using future-pacing (reminding people of a friction they hadn’t felt yet, and giving them an easy way to get ahead of it).
The result: 25% lift in conversions + a 4.6X return on ad spend compared to the original ad.
Let’s work that same magic strategy for you.
I HIGHLY recommend working with Dana if you need a page that converts!
Dana did in-depth market research to REALLY understand my clients. It was the best research that I have ever seen! I thought I knew my clients well but what she brought to the table was WAY more than I ever imagined. I highly highly recommend Dana if you are looking for any kind of sales copy! – AnnMarie E., Business Coach
Dana is one of the strongest market researchers I have worked with.
Her primary and secondary research skills are excellent, as is her ability to draw meaningful conclusions from large amounts of data. – Nevine B., TransAlta
For anyone in need of a skilled writer, Dana is an excellent choice!
Dana has been a standout freelance writer for the Semrush blog. She’s exceptional at meeting deadlines and maintaining clear, straightforward communication, which is essential for large-scale content production. She adeptly adopted our style and effectively implemented editor suggestions. – Ana C., Semrush
Dana is more than just a copywriter, she’s a true partner who makes things happen.
Working with Dana was a smooth and enjoyable experience. She quickly understood our brand, audience, and objectives, and turned that into clear, compelling copy that felt perfectly on-brand. Don’t hesitate in hiring her. She delivers high-quality work on time and is quick to action feedback. – Shauna A., Workvivo by Zoom
I recommend Dana to anyone looking for a whip-smart writer.
Dana is a talented writer and marketer whose editorial copy is always above and beyond expectations. She isn’t afraid to think outside the box and ask questions, and I rely on her dedication and hard work immensely. I recommend Dana to anyone looking for a whip-smart writer to help their business and to work with a reliable, trustworthy freelancer who delivers high-quality editorial.”- Claire B., Kit
If you’re after a flexible and talented writer with a can-do attitude and a wide palette of digital skills, then Dana should be your first choice.
I’ve worked with Dana on a couple of projects across different content formats. When I reach out to Dana, I love that she’s eager to take on almost any content or copy challenge and her creative problem-solver mindset makes my own job a whole lot easier.
The best part about working with Dana to create case studies was that she was able to take the lead and effectively manage the production process from A to Z. I knew I could rely on her to conduct outreach, schedule and run interviews, and pen cases based on those interviews. – Steven K., Hotjar
Want more demos in your pipeline?
Send me a quick note and we’ll get the ball rolling.