Instagram Feed Ideas to Inspire You

Dana NicoleSocial MediaLeave a Comment

Last updated on October 23rd, 2019

Instagram has no shortage of inspiration when it comes to creating a killer feed. Here are some amazing Instagram feed ideas to help you plan and execute an Instagram feed that makes people want to follow you!

Looking for some inspiration so you can have a stand-out Instagram feed theme?

Having a cohesive Instagram feed is something many bloggers and small business owners want to have.

However, finding Instagram feed ideas can be overwhelming! With over 1 billion users, you could scroll for years trying to sort through all the different feeds and themes.

I’ve put together some of the best Instagram feed ideas that you can start using today.

In this blog post, you are going to see various Instagram theme ideas, and you are also going to learn how you can begin to develop an Instagram feed that will grow both your account and your business.

I’m also going to provide you with different Lightroom mobile presets that can help you achieve all the theme ideas listed. (Lightroom is a free mobile app that is great for editing photos)!

Using Lightroom mobile presets will help you achieve a beautiful Instagram feed theme without having to spend hours editing your photos! Watch the below video to see just how easy it is to use Lightroom presets within the free Lightroom mobile app.

Shop my Lightroom mobile presets here!

Instagram Feed Ideas

Let’s start by getting some inspiration for our Instagram feeds! Here are 17 different Instagram feed themes to help you generate ideas for your own account!

1. Minimal Instagram Feed Theme

A minimal Instagram feed theme is gorgeous and very aesthetically pleasing! In order to maintain a feed like this, you will need to capture objects on a plain white background and only have one of two items per image.

This feed in action:

@minimalmess

How to Recreate This Instagram Feed Theme

Minimal feeds aren’t busy and don’t contain many objects. There is also lots of natural light and the photos are not too heavily edited. Color is usually desaturated and the contrast is bumped down.

2. One Color Instagram Feed Theme

Stick to shooting one dominant color! This one can be very challenging and limiting, but when done right, it’s really pretty and aethetically pleasing.

This feed in action:

How to Recreate This Instagram Feed Theme

If you want to have a colorful Instagram feed like this, that showcases one dominant color, you will need to make sure that the largest item in your photo is the main color you’d like your feed to be!

The Lightroom preset I’d recommend you to use will vary depending on what color you’d like to have as your main color.

If you would like to go with a feed that focuses on pinks and red, I recommend using my Pink Love Lightroom mobile preset! It was designed specifically for pink Instagram feeds.

3. Bright and Airy Feed Theme

I just love bright and airy feeds! They work incredibly well for soft and feminine brands. While they take a lot of effort to achieve and can be difficult to maintain, they are so incredibly gorgeous and worth the added effort!

This feed in action:

@kimlynchauvin

How to Recreate This Instagram Feed Theme

A bright and airy Instagram feed theme can be achieved through photos that have a light colored background, muted colors and lots of natural light!

My Cotton Lightroom mobile preset doesn’t desaturate the photo too much, but still gives it a bright and airy look and gives skin a nice and creamy look.

4. Flatlay Instagram Feed Theme

A flatlay is a photo that is taken above in which you organize products in an aesthetically pleasing way! As Instagram user @walid puts it, it’s “organized chaos” and I love it!

This feed in action:

@walids

Screenshot of an Instagram feed

How to Recreate This Instagram Feed Theme

Being successful with this Instagram feed idea will require lots of planning and lots of extra Instagram props and objects to play around with and use to stylize your flatlays.

5. Pastel Instagram Feed Theme

If you have a feminine brand, a pastel Instagram theme can be the perfect Instagram feed idea for you!

This feed in action:

How to Recreate This Instagram Feed Theme

Pastel feeds have low contrast, lots of brightness and are slightly desaturated. They are similar to a light and airy feed, but with more colors.

My Amour Lightroom mobile preset was designed to make photos dreamy and soft. The example above from Lauren Conrad also has a very low-level of contrast. If you want your photos to look similar, simply apply my Sunset preset and lower the contrast until you are happy with the result!

6. Puzzle Instagram Feed Theme

This one can be a bit tricky to execute properly, but I sure do love the look of a puzzle feed when done right!  A puzzle feed is when your Instagram grid all connects. Elements from each individual post spill out into their neighbours, creating something truly unique!

This feed in action:

@alainajensen

How to Recreate This Instagram Feed Theme

You definitely will need some kind of Instagram planner to organize your feed. I’d also recommend investing in Photoshop for $9.99/month because you will need to crop and split up each photo so it fits like a puzzle.

The easiest way to do that (in my opinion) would be through Photoshop!

7. Alternate Instagram Feed Theme

Adding quotes every second image can be another great idea for your Instagram feed. Particularly if you want to inspire your followers, you can use quotes to do just that.

This feed in action:

How to Recreate This Instagram Feed Theme

You can use a tool such as Canva to create your quotes!

This is an easy theme for those who don’t have strong photo editing skills but still want something that pops.

8. Featured Product Instagram Feed Theme

An elegant way to showcase your products if you are a business is to focus on one product per image against a plain background. Doing so makes the products the star of your feed.

This feed in action:

@cakes.of.gratitude

How to Recreate This Instagram Feed Theme

To recreate this theme, you will just need a wall and a surface to place your product! It doesn’t get much simpler than that!

9. Black and White Instagram Feed Theme

A black and white Instagram theme can be a creative way to showcase your photos if you aren’t one for bright colors.

While there is definitely skill required to take black and white photos, if you aren’t confident in your editing skills, black and white can be one way you can attain a cohesive look without having to play around too much either any editing.

This feed in action:

@nazaret

Screenshot of an Instagram feed

How to Recreate This Instagram Feed Theme

You can use just about any photo editing app to change your photo to black and white. You can even add Instagram filters right in the Instagram app to change them to black and white.

10. Black and Pastel Instagram Feed Theme

I absolutely love this unique Instagram feed idea! Alternate your black and white photos with a pastel photo in between each one. You’ll have a cohesive look that isn’t completely black and white, but is still very monochromatic.

This feed in action:

How to Recreate This Instagram Feed Theme

You will have to do a bit of planning to see what types of photos you can capture to get those pastel hues. With the Instagram feed above, it seems as if every pastel photo has been taken at sunset to give off the same colors.

Try to figure out what will work best for you and your brand, and what you can take photos of that will give off consistent results.

11. Surreal Instagram Feed Theme

If you are creative, you can design and create your own photos to showcase your creative ability! Let your imagination run wild with this Instagram theme idea!

Below is an example of a surreal, composite photo:

This feed in action:

How to Recreate This Instagram Feed Theme

You will need Photoshop to achieve this look, but it’s very easy to learn Photoshop online (especially through YouTube tutorials)!

I am self-taught in Photoshop so I can tell you firsthand that it’s possible!

12. White Borders Instagram Feed Theme

One way to keep your photos looking cohesive is to add a white border around all of them. You’ll also get some extra white space which can add to a minimal-feel if you choose to combine this Instagram feed idea with the minimal one above!

This feed in action:

@whitewood.events

Screenshot of an Instagram feed

How to Recreate This Instagram Feed Theme

Lots of photo editing apps let you add borders in a couple clicks! Try out Instasize to easily add white borders.

13. Above Instagram Feed Theme

Just like colors, you can also theme your feed around the angle that you shoot at! Take most of your photos from above to have a gorgeous Instagram theme that features an ariel view of your world.

This feed in action:

@mostecjuszka

Screenshot of an Instagram feed

How to Recreate This Instagram Feed Theme

Similar to the flatlay, if you want to shoot from above it’s important to have a set of Instagram props you can cycle through to style your photos!

14. Moody Instagram Feed Theme

Cozy, moody, warm…whatever you want to call this Instagram theme I personally LOVE it!

This feed in action:

How to Recreate This Instagram Feed Theme

This type of feed does best with lots of warm colors such as browns and oranges.

This Lightroom mobile preset works incredibly well for moody Instagram themes, giving your photos a warm and cozy vibe!

15. Abstract Instagram Feed Theme

Abstract Instagram themes involve lots of different patterns and angles. If you have access to some cool places where you could obtain photography like this, you can easily create an Instagram feed them like this one.

This feed in action:

@britannia6009

How to Recreate This Instagram Feed Theme

Always be on the lookout for different patterns and textures because you never know when you’ll come across something!

Try taking photos of your subject from different angles and use different framing techniques to see which method captures your abstract object best.

16. Line Instagram Feed Theme

Another way to keep a theme going with quotes is to keep them all in one line! To do this, every third photo of yours needs to be a quote. I love how easy and simple this Instagram feed idea is, yet it looks so put together!

This feed in action:

@joi.knows.how

How to Recreate This Instagram Feed Theme

Again, use Canva to create your quotes and post your quote every third photo!

17. Colorful Instagram Feed Theme

If you don’t want to focus on just one color, you can create a colorful feed by using imagery with bright and saturated photos!

This Instagram feed idea works particularly well with upbeat brands.

This feed in action:

How to Recreate This Instagram Feed Theme

My Delicate Lightroom mobile preset is perfect to use when you want your images to retain their bright and vibrant colors!

Related readings: (clicking these links will open a new tab, so feel free to click on what you want to read next without losing your reading spot on this post!):

18. White Instagram Feed Theme

In order to achieve a white Instagram feed, you need to make sure that the things you are photographing are either white or beige.

White Instagram themes are hard to maintain but are well worth the effort!

This feed in action:

@minimaliving

Screenshot of an Instagram feed

How to Recreate This Instagram Feed Theme

The Minimal Lightroom mobile preset is a great preset for a bright Instagram feed.

19. Consistent Instagram Feed Theme

Choosing something that remains consistent in all your photos can differentiate you from the crowd.

Take Murad Osman for example, who created the picture, from the perspective of a man, who is holding onto the hand of a woman as she leads him into an adventure. You should definitely check out his feed (and you’ll likely recognize the photos as soon as you see them).

This feed in action:

How to Recreate This Instagram Feed Theme

Pick something relevant to your brand and stick to it for as many photos/videos as possible. This one is quite rigid and doesn’t allow for as much room to change things up, but when done right, it looks visually fantastic!

19. Greyscale Instagram Feed Theme

You don’t need a colorful feed to pack a punch. Having a greyscale Instagram feed is very pleasing to the eye!

This feed in action:

How to Recreate This Instagram Feed Theme

To achieve a greyscale Instagram feed theme, you will need to take your photos against backgrounds that have minimal color to them. Desaturate other objects in your photos so that the colors the photo contains aren’t too overpowering.

20. Monochrome Instagram Feed Theme

A monochrome feed can be achieved by picking one color and sticking to various shades of it for several rows of photos.

You could easily alternate between different colors as well!

This feed in action:

@dananicoledesigns

Pink instagram feed screenshot

How to Recreate This Instagram Feed Theme

With this style of feed, it will help to use a photo editing software, such as Lightroom, to ensure that you can edit each color within the photo to get it the shade you’d like it to be. Your images should also contain the color you are going for.

21. Doodles Instagram Feed Theme

Doodle-type Instagram feeds are highly popular right now! If photography isn’t your thing, create doodles instead!

This feed in action:

@areyouokcampaign

How to Recreate This Instagram Feed Theme

Use a software such as Illustrator to create digital hand-drawn doodles.

22. Alternate-Colors Instagram Feed Theme

Alternating different colors can create a beautiful aesthetic without being overly powerful with one color. It also gives you a bit more flexibility with shooting content, as you don’t need to stick to one particular color since you will be alternating between two different ones.

In the example feed below, Juniper Cakery has alternated between pink and white photos. The end result makes you want to jump right into the photos and dig into their confectionery creations!

This feed in action:

How to Recreate This Instagram Feed Theme

How to Maintain Your Instagram Feed

Choosing an Instagram feed theme is the first challenging bit. The next part though is to actually maintain your theme!

Shoot and Edit Content

First, you need to create your content. Although the original purpose of Instagram used to be instant updates through photos, users now meticulously plan their feeds.

Many times, users will batch content, meaning they will dedicate a chunk of time to taking a specific number of photos rather than having to take one picture each day.

It can be much easier to take 20 photos all at once than to have to take one photo a day for 20 days.

But you will need to decide which works best for you, and which method you feel most productive doing.

After shooting your content, you will still likely need to edit it.

Here are some of my favorite apps and methods for editing photos for Instagram:

Currently, my editing process is nice and simple. I use the Lightroom mobile app (which is a free app) and use the same preset on all my images!

I have some Lightroom mobile presets that you should definitely check out! They are super easy to use and will help you achieve a consistent look to your Instagram feed.

Plan and Schedule

After you’ve got your content, the next important step is to plan! To help me plan my Instagram feed I use Tailwind.

Tailwind is a schedule for Instagram that allows you to plan how your feed will look, plus schedule out your content so you don’t need to worry about being free to post every day!

Tailwind also has an easy drag-and-drop photo planner, so you can plan out the perfect aesthetic.

You can get a free trial of Tailwind by clicking here and then clicking on the big green “free trial” button in the right-hand corner (pictured below)!

In Conclusion: Instagram Feed Ideas For You

I hope all of these Instagram feed ideas will inspire you to develop and create your own killer feed!

When first coming up with an Instagram feed theme, you’ll need to decide what look you are going after. Understanding your brand will help determine how you should edit your photos so they suit your business/blog!

Once you have your theme chosen, you can start experimenting with your imagery by taking different photos and seeing what works best for you.

Using filters can help you achieve a cohesive look, but so will planning your feed out in advanced.

Tools such as Tailwind will help you schedule and plan your content so you never have to worry about breaking your feed theme or posting anything that isn’t on brand!



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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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