What do firefighting and copywriting have in common? More than you might think. Although firefighting and copywriting are night and day from one another, copywriters use an old firefighting technique to ensure their copy is easy and enjoyable to read. That technique? Bucket brigades. Whether you need to write sales pages or blog posts (or … Read more
Securing relevant and notable subject matter experts (SMEs) for your content is easier than you might think. From authors to industry leaders, adding insight from SMEs in your niche lends your articles extra credibility. And, even though we’re sick and tired of hearing about A.I., adding credibility to your writing is crucial when you’re up … Read more
The most common tip you’ll hear to improve your writing is to read more. When I was first looking to improve my writing, I did just that, but I didn’t feel like my writing was actually improving, despite devouring more books. After turning many pages, I realized why: I had been lied to. Kind of. When people say … Read more
Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. I’ve been guilty of dishing out this advice as well, but I got to thinking the other day: This advice is lazy, and here’s why. Yes, there’s plenty … Read more
There are plenty of Grammarly reviews. So why read mine? As a professional writer, I’ve used Grammarly a lot. In fact, I’ve used Grammarly to review over 10 million words (10,930,364 words as of writing this, to be exact). So, if anyone knows whether Grammarly is worth the money, I’m confident it’s me. But before … Read more
Have you heard about baked oatmeal? It’s magical. I first heard about it on TikTok. I watched as the TikTok creator blended a few ingredients together—oats, an egg, a splash of milk, cocoa powder, and a few other items. She popped the mixture in the oven and when she pulled it out, it was like … Read more
My last impulse purchase was something I said I’d never get. (And yes, this is relevant to ecommerce content writing, so don’t skip this part.) Here’s what happened. My dog had just come inside from playing in the backyard and with her, she brought a smattering of pine needles, grass clippings, and bits of dead … Read more
This is a guest post from Megan MacNeill, a Personal Brand Strategist who helps professionals achieve personal & professional goals without sacrificing what is important. Personal branding is simply what people like, feel and say about you. Building yours takes conscious effort of putting yourself out there to influence and attract the right people and … Read more
There’s a few non-negotiables if you run a business, but here’s one: as an entrepreneur, you need to spend time learning, all the time. Some people enjoy taking courses, others enjoy reading books. I prefer the latter, and if you do too, I’ve put together a list of the best books I’ve read lately that … Read more
As a savvy creator, you know the importance of your email list and how crucial it is to grow a list with targeted subscribers. In other words, you don’t just want anyone signing up to be on your list. You want people who are in your community. People whose vision and values align with yours. … Read more