Ways to Make Passive Income Blogging

Dana NicoleBlogging Tips, Work From HomeLeave a Comment

Last updated on September 12th, 2019

There are lots of ways to make passive income blogging. Passive income has always been something I’ve been passionate about because it’s a great way to make extra money from home and also:

  1. I want my business to work for me.
  2. I stress easily. I don’t want to be juggling millions of client projects because I suck at it and I know I do!
  3. I manage two blogs (my other blog is Travelling With A Dog) and with each blog post taking me anywhere from 3-8 hours to write, passive income is necessary to compensate me for the hours I put in while writing. 

I’ve dove really deep into passive income and have learned a few things that I want to share with you today.

What is Passive Income?

But first, what is passive income? Passive income is being able to earn money without having to be actively working for it.

When I design a website or a logo, or write a sponsored blog post, that is not passive income. When I’m sleeping and make an e-book sale or make an affiliate sale, that is passive income!

That’s not to say that you don’t need to work to earn passive income, however. Building up a business that can begin to earn passive income takes lots of work, but it’s a great way to scale, especially if you are a working solo.

Why Should Bloggers Care About Passive Income?

Aside from the obvious (earning income without having to do active work), passive income is necessary for freelancers, bloggers and solopreneurs who don’t wish to hire a team.

My husband and I move around a lot, and while I know I could hire a remote team, I just don’t want that kind of responsibility or stress right now.

I have one part-time team member and that’s honestly all I want. 

With passive income, you can scale without the added stress of bringing on more people.

Now, are you wondering if your blog has the potential to earn passive income? Because when I first started blogging I wasn’t sure if mine had potential either and I’m here to tell you that you need to stop listening to that voice in your head saying it’s not possible because it is!

So let’s learn some passive income ideas for bloggers!

Passive Income Ideas for Bloggers

There are TONS of different ways to generate passive income (such as buying a vending machine business) but today, I’m specifically going to be talking about ways that bloggers can earn passive income. In fact, after a couple of months of testing these different methods out, I had earned my first $500 month in passive income!

Affiliate Sales

One way to make passive income through your blog is with affiliate sales. Affiliate sales result when you recommend a product to your audience and they purchase the product based upon your recommendation. When they purchase the product, you earn a small commission.

There are lots of different affiliate programs for bloggers (head over to that post and sign up for as many as you want!). These programs often have lots of different products that you can select to promote and begin earning commissions.

The key to affiliate sales is to cater directly to your audience. It’s not enough to write a blog post about a certain product and talk about why you love it – that’s too self-serving. You need to write posts detailing how a certain product will help your audience and inject your own personal story into it!

Here are the affiliate sales for one blog post that I wrote that teaches people how they can become a graphic designer without going to school (above is just one of the products listed in that blog post, total commission for that one product is $187 USD for that specific month).

I optimized that post for search through SEO, because whenever someone is searching for the strategies they can use to become a graphic designer without attending school, my blog post on learning graphic design shows up on the first page.

This has lead to my affiliate links within the post getting high traffic and high conversions!

SEO (when used correctly) will greatly increase your affiliate sales because you’ll be able to target people who are looking to solve a problem. My free SEO workshop teaches bloggers how they can write content that will rank higher in the search results in order to make more sales.

Sign up for my free SEO training below:

Here are some ideas for affiliate links:

  • Create a Pinterest image with your affiliate link (learn how to use Pinterest for affiliate marketing)
  • Create an image with your affiliate link in the sidebar
  • Create a blog post centered around a product/affiliate link
  • Email your affiliate link to your email list
  • Host an Instagram/Facebook live that talks about a product and direct people to your affiliate link

Keep in mind that you still need to follow your country’s rules in regards to affiliate links and disclosure!

Sell A Product

You might be thinking “I don’t have a product to sell” but I guarantee you probably do (and I’m excited to show you why)! Below I’m going to list several different niches with digital product ideas so that you can start thinking outside the box and realize that no matter what niche you are in, you can still sell a product:

  • Fashion blogger: An e-book detailing how to dress different body shapes
  • Food blogger: An e-book full of different recipes (this is best done when you niche down, such as a gluten-free recipe book, a vegan recipe book…find out what your audience wants and cater to them)
  • Christian blogger: Prints with biblical verses (you can hire someone to design these for you as long as you let them know you plan to sell them)
  • DIY blogger: An instructional manual/instructional pattern to create one of your designs. This should be something intricate that your audience would have a hard time finding for free!
  • Mom blogger: A pretty printable planner that your audience can use to schedule their busy lives
  • Business blogger: Social media templates
  • Animal blogger: Puppy training manual
  • Web designer/developer: Website themes and templates
  • Graphic Designer: custom typefaces and fonts

Now, the key to these ideas is to create a product that is specific enough for your audience. If you are a food blogger and your audience loves recipes with meat and fish, creating a vegan cookbook probably won’t sell. Niching is important when it comes to sales!

Some ideas for digital products include:

  • e-books
  • templates
  • courses and memberships
  • stock photography
  • mockups

Pro tip: When developing your product, ask your audience what they want first to avoid creating something they won’t buy! Many bloggers assume they know what their audience wants and the reason they have a hard time selling their product isn’t that the product isn’t good, it’s simply because their audience doesn’t need it.

Selling a Product: Thank You Page Upsell

I recently turned my subscriber “thank you” page into a sales page. Anyone who signs up for my email list is brought to a thank you page that features a product of mine that will help their business. I’ve set up my users to be redirected to my thank you page via ConvertKit!

I’ve definitely had an increase in product sales just by doing this.

Selling a Product: Set Up Multiple Shops

Another tip for selling your products is to diversify!

At first, I just relied on my website for selling my products but I quickly learned that getting my products on multiple channels was going to help me increase sales.

I opened up two shops through Etsy and Creative Market as additional places to sell my products.

Some platforms that allow you to sell products are:

Use Ads

I recently put Mediavine on my blog (you can read my full Mediavine review) and have been quite happy with the amount of passive income the ads generate!

I don’t offer many paid trainings and all the information on my blog can be consumed for free. Putting ads up is my way of earning a small amount back from all the work I put into this blog.

Some other ad networks you can apply for are:

These networks will pay you for how many impression each ad gets or how many clicks each ad gets. Usually, you don’t get to choose which ads are being displayed.

Another way to have ads on your website, but to have more control over them is to sell private ad space on your website. In this method, you need to reach out to companies directly and sell them ad space on your website.

Selling ads in your newsletter

Ads don’t need to just appear on your website. You can sell separate ad space on your newsletter which can be a great point of leverage if you don’t have huge website traffic just yet!

Passive Income Tips

Diversify Your Passive Income Strategy

My biggest recommendation for passive income with blogging is to diversify and spread out your sources of passive income.

Do not rely on one source of income. Ever.

Optimize Your Content for Search

Traffic from search engines is some of the most valuable type of traffic there is.

And why’s that?

It’s hyper-targeted meaning those people who are clicking on your website are doing so because they are looking for something to solve their problem.

And people are always willing to pay to solve their problems.

Get those affiliate blog posts optimized for search by taking my free SEO training:



This article may include affiliate links. www.dananicoledesigns.com is a participant of Amazon Services LLC Associates Program. As an Amazon Associate, I earn a commission from qualifying purchase. www.dananicoledesigns.com participates in other affiliate programs, and recieves commissions when purchases are made through the links. This is at no extra cost to you.

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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