My Mediavine Review: Is Mediavine Worth The Hype?

Dana NicoleBlogging Tips, Entrepreneur Tips

Last updated on September 1st, 2019

Putting ads onto your blog can be a great way to earn passive income. I waited two years before putting ads onto my blogs because I wanted to build up enough traffic to work with Mediavine.

Mediavine is said to be a unicorn among ad networks – delivering some of the highest payouts.

I’ve read many stories of bloggers who tripled their ad income when they switched over to Mediavine because they are that good at making sure their bloggers are earning from their ads.

I’ve now been with Mediavine for almost two months (51 days, to be exact), and I wanted to provide you with my full Mediavine review.

Mediavine Requirements

Before you can join Mediavine, there are a few requirements your blog must meet.

Sessions

First, you need to have at least 25,000 sessions on your blog. Mediavine states that the reason they prefer sessions over page views is that they have “found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential.”

That quote is taken directly from Mediavine’s website.

I waited until I had just hit 25,000 sessions. I didn’t have anymore before I pulled the trigger and submitted my Mediavine application (I was THAT excited).

Quality Content

Mediavine will review your website before they bring you onboard. 

Mainly, they want websites that have good quality content that engages readers and is unique (not plagiarized).

If you have any questions before you apply, I’d recommend reaching out to them!

Real Readers

Like you can buy followers for your social media, you can also drive fake traffic to your blog. Mediavine wants to make sure the traffic to your website is real, so you’ll have to submit your Google Analytics to them so they can review it.

Good Standing with Google AdSense

As Mediavine is a partner with Google, if your website is not in good standing with Adsense or AdExchange, they will not be able to bring you on. 

Countries

The majority of your traffic needs to be coming from specific countries. I am not sure what those countries are, and Mediavine doesn’t specify either. Their ad partners will review your website, and if they feel the traffic is worthwhile for them to promote to, then they will let Mediavine know.

Mediavine Review: The Good

Excellent Customer Support

I wish all platforms had customer support like Mediavine.

First, they reply within 24 hours which is fantastic. I don’t mind waiting for replies if it isn’t for anything time-sensitive, but Mediavine has always gotten back to me right away.

Secondly, their replies go above and beyond. They explain everything in full detail in a way that I can understand.

I’m well-versed when it comes to online marketing jargon, but when it comes to ads, I am not as savvy. Things like “RPM” and “CPM” were foreign to me a few weeks ago.

Whenever I ask a question, Mediavine’s quick response explains everything in detail, provides me with a solution and also encourages me to read other resources that may help answer my question.

I love reaching out to their support because I know when I do, I’m going to learn a lot when I get an email back.

Easy Implementation

Setting up Mediavine’s ads were painless — mostly because they did everything and provided me with step-by-step documentation for the things I needed to do!

Some coding things needed to be done to my website before the ads could be put up, and Mediavine got that ready for me.

The implementation process took a couple of weeks (partly due to me taking the time to sign documents and get my end of things ready to go).

Ability to Customize

One reason a lot of bloggers don’t want to put ads on their blogs is that they sell their products and don’t want ads to take away from that.

I get that, and I was hesitant at first.

However, Mediavine lets you disable ads on specific pages. I’ve disabled ads on all my product pages so that I can be confident my traffic isn’t clicking away.

Ads Open in New Window

Mediavine’s ads use the “target=”_blank” property, which is just a fancy way of saying they will open in a new browser window when clicked. That means if someone clicks on an ad while they are in your content (whether it be on purpose or by accident), they will not leave your website.

Instead, a new tab will open with the ads website, making sure that you never actually lose any traffic from your site to the ads on it.

High Earnings

Mediavine pays per impression, not per click. Which is fantastic news because the more high-quality traffic you get to your blog, the higher your earnings should be. 

Right now, I focus my efforts on SEO and Pinterest to drive my organic traffic. I currently get around 100,000 visitors to my blog:

I have a free SEO workshop (which I highly recommend taking), so you can learn how to build up quality traffic to your blog! You can sign up below:

But remember: I don’t have ads on all my pages so the income from my ads doesn’t necessarily reflect what a blog with 100K pageviews a month would earn, if that makes sense.

As a rough estimate, I would say my pageviews that have ads are around 60,000.

So how much did I earn from Mediavine?

During my first 30 days with Mediavine I have earned $531.47 CAD. 

These earnings are much higher than I expected!  I was pleasantly surprised with that amount!

Not to mention, I believe Q1 (January-March) generally has the lowest earnings. This is because it’s right after the holidays and advertisers aren’t spending as much on ads (in turn, they aren’t buying ad space on websites).

But as we get further into the year, their ad budgets start to pick up, and they begin to spend a bit more, with Q4 being the highest earning period.

Facebook Groups

Mediavine has some highly active Facebook groups that filled with some incredibly talented bloggers. One thing I’ve learned from being part of that group is that almost any type of blog can make money.

And maybe I am blogging in the wrong niche because some of these bloggers are earning crazy amounts from their ads, haha.

Nonetheless, I love the Facebook groups Mediavine has. The members are supportive and are always willing to provide advice when someone asks a question. 

Developed for Bloggers

Mediavines ad network was created and designed specifically for bloggers. They know the ins and outs of blogging and are always working to provide their websites with more ways to monetize and earn more income.

Improvements I’d like to See

I had to think hard about what improvements I’d like to see with Mediavine, but there is something I’d love to see in the future.

Right now, the dashboard reporting section could benefit from being a bit more detailed.

Maybe it’s because I work in Google Analytics so often and like to pull up complex reports and I wish I could manipulate my Mediavine data around a bit more to see what’s working and what’s not.

I’d love to be able to drill down to my pages and see where I can improve on a page-level basis.

On top of that, because I don’t have ads on all my page (remember, I exclude them from my shop pages), my data is quite skewed because those pages receive $0 from ads, and that gets worked into my daily statistics.

It ends up making my RPM (the metric used to calculate how many dollars I earn per 1,000 impressions) appear lower than it should be.

A new way to view my analytics would be fantastic, but I’m not going to complain!


I hope you found this Mediavine review helpful!



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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!