How To Get Paid For Instagram Posts

Dana NicoleBlogging Tips, Social MediaLeave a Comment

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Last updated on December 25th, 2019

If you want to learn how to get paid to post on Instagram and make money through social media, you’re in the right spot. In today’s post, you’re going to learn everything you need to have in place so that brands will be more willing to pay you to post about their products.

Have you ever scrolled through Instagram and stumbled upon someone who had #ad in their photo and wondered how you can get paid for Instagram posts as well? Getting paid to post on Instagram is emerging to be a very lucrative side job (and even fulltime job for some bloggers).

Instagram influencers who are paid for their Instagram posts can make anywhere from $50 to over $500!

Becoming an influencer on Instagram isn’t just limited to celebrities anymore, in fact, micro-influencers are said to be the next big trend (for marketing, that is)!

The term micro-influencer is used loosely, but generally includes accounts with less than 100,000 followers.

Brands are interested in paying people with loyal followings to promote their products!

What Type of People get Paid for Instagram Posts?

Someone who gets paid for Instagram posts is also known as an “influencer”.

An Instagram influencer is someone with a loyal following who is able to have an influence over their audience.

Companies will partner with an influencer and ask them to promote their products, through a variety of various means, such as Instagram posts or blog posts, in exchange for free product and compensation of some sort.

So how do you get paid for Instagram posts through being an influencer?

Let’s break down the steps!

Step 1: Find Your Niche

Asking yourself what types of content you want to post (and ultimately, what types of brands you’d want to work with) is a good starting point.

If you want to get paid for your Instagram posts by working with fashion brands, begin posting photos of your favorite outfits.

If you would like to work with nutritional brands, focus your account towards something in the health & fitness niche.

Your Instagram is going to become your brand, and it needs to be authentic and 100% “you” in order for your followers to trust you. Find something you are passionate about and develop your account in those areas!

Below are some profitable Instagram niche ideas to get you thinking:

  • Travel
  • Lifestyle
  • Mom/parenting
  • Food
  • Business
  • DIY
  • Fashion
  • Fitness
  • Vegan
  • Wellness


Step 2: Grow Your Instagram Account

Next step to securing brand partnerships (and ultimately to get paid for your Instagram posts) is to grow your account.

While I mentioned that brands will pay to work with smaller accounts, you still want to focus on growing your account. Bigger accounts with higher engagement (quality over quantity, of course) will be able to receive higher pay for their Instagram posts.

There are many ways to grow an Instagram account fast and organically.

First, make sure you are posting high-quality photos.

When someone new comes to your Instagram account, they are going to quickly make a decision on whether or not they want to follow you based on what their first impressions are.

Not to mention, brands are not going to pay you to post grainy images. Your images need to be high quality and should be taken with a good camera!

First impressions matter, so make sure you have high-quality images.

If you want to get paid to post on Instagram, you should try and spend time engaging in the app itself. It won’t be enough to post some pretty photos and expect your account to take off.

Engagement is really important in social media, but I’ve found it to be particularly important if you want to stay visible on Instagram. Find accounts that aren’t following you and engage with them by leaving meaningful comments on their photos.

You should also be liking and commenting on photos in your home feed regularly! If you don’t, you risk your followers turning into ghost followers (which can really hurt your account).

Step 3: Get A Media Kit

People who get paid for Instagram posts have media kits. A media kit is essentially a resume for your brand.

It details all your key information, analytics and engagement rates all on one page. Companies will take a quick scan of your media kit and decide whether or not they want to spend any more time going back and forth with you to secure a partnership!

Instagrammer Shanna Leigh wanted to get paid for Instagram posts, and although she had a couple thousand followers and good engagement, brands weren’t offering to pay her for any of her posts.

And when she’d reach out to them, they told her “no”.

So what was she missing?

Getting paid to post on Instagram is a delicate business. First, you need to have a niche along with a growing account (as we discussed above).

One item that all Instagrammers and bloggers should have if they want to get paid to post on Instagram is a media kit.

Shanna was missing a media kit and once she started pitching companies with one, she secured over five brand partnerships within a month! These were partnerships from the same brands that told her “no” prior.

Screenshot of an Instagram account

She’s begun working with Daniel Wellington, Garnier, CaseApp, YSL and more secured for the future!

And nothing had changed on her Instagram: she still had the same amount of followers, still had the same engagement rate and still posted the same types of photos. She has NO blog, no website and no other social platforms.

So what changed?

Well, instead of treating her Instagram account like a social media pastime, she approached it like a business by appearing like a true professional when she reached out to brands with her media kit.

These tiny changes caused a big return for her.

Media kit for an Instagram influencer

In my Blogger’s Blueprint (above) I have a bunch of resources that you can use to help you secure brand partnerships on Instagram, including a free media kit template.

Step 4: Determine Your Worth (AKA How Much You Should Get Paid Per Instagram Post)

Here is the tough part – trying to figure out how much to charge for an Instagram post.

You can use this handy calculator to help determine how much you can earn from each Instagram post!

This is definitely just a ball-park estimate and to determine how much you should get paid to post on Instagram, you should take other things into consideration such as:

  • how much time it will take for you to take photos
  • how much time it will take for you to edit photos
  • how much time it will take for you to write copy and post the photos
  • how many photos will be required from you for each campaign

You may even feel that you don’t want to be paid for every post. While I do advocate trying to get some form of compensation for your hard work (and believe that bloggers shouldn’t be asked to work for free), sometimes brands will offer you really good products in exchange for a post.

And when you are first starting out, you might need to accept free product to build up your media kit resume.

If you find yourself in this position, ask yourself what your time is worth and what you are comfortable accepting as a form of compensation. Free products don’t pay the bills so tread carefully!

Step 5: Contact Brands

If you’re a micro-influencer, you might have brands contacting you, however, you might need to actually go out and contact them yourself!

Being a micro-influencer means your account is a bit smaller and you are competing with thousands of others who are in the same boat as you.

By reaching out to brands, you are giving them an opportunity to view your Instagram account and see the potential you have to offer for a paid partnership.

In my Blogger’s Blueprint mentioned above, I also have email swipe files to help you pitch brands (so you know exactly what to say, when to say it), along with a list of over 100+ companies that pay bloggers to do promotional posts!

If you start with the above steps, getting paid to post on Instagram might come quicker than you think! If you’re looking for even more resources, check out how this full tutorial on how to make money on Instagram as an Influencer.

In Conclusion

Being an influencer and getting paid to post on Instagram can be a fun way to grow your personal brand. It requires lots of work and patience, but when you approach it like a business you will begin to see a great return!

This post contains affiliate links. If you purchase from one of the links above, I may earn a small commission. The price is not inflated to account for the commission I earn.

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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