How to Go Viral on Instagram

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A pink cartoon laptop with text beside that reads "how to get your instagram photos seen by thousands".

If you want to know how to go viral on Instagram, I’m going to show you the easiest way possible. It’s the same method I used to go viral and the best part? You don’t need a huge account to get started (in fact, even if you only have 20 followers, this method will work for you).

Tell me if this sounds familiar: you spend hours crafting the perfect Instagram post and when you go to post it, only a handful of your followers end up seeing your post.

Not only that, after a few hours, the engagement starts to fizzle out and you’re left wondering why you didn’t reach as many people as you’d like.

You panic and start to wonder if maybe you need to join some Instagram pods or if you should just give up on Instagram entirely.

We’ve all been there. It’s a challenge even the best marketers face. And after all that effort, going viral seems like a far-off dream.

But what if I told you that going viral on Instagram actually isn’t that hard? Would you feel a little flicker of hope?

Because the truth is, it isn’t actually difficult.

It just requires a bit of strategy. And today, I’m going to show you how you can get re-posted on large accounts so that you can go viral, get in front of the right people and grow your Instagram following.

Getting Re-Posted on Instagram

The fastest way to go viral is to get your posts re-posted by big accounts.

There are two ways you can do this:

  1. the traditional method (hashtags and tagging)
  2. through an account takeover

Hashtags and Tagging

A lot of people try to use hashtags to go viral on Instagram. These hashtags are usually branded hashtags where big accounts will repost your photos to their millions of followers.

Take Chatters, for example:

Screenshot of an Instagram bio
Chatter’s asks users to use #ShareTheChatter to be featured

Chatters asks users to use their branded hashtag #ShareTheChatter for a chance at being re-posted.

Target, on the other hand, asks users to tag them in your photos, also for the chance at being featured:

screenshot of target's instagram account
Target asks customers to tag their them in product photos for the chance to be re-posted

When these big brands re-post images on their Instagram account and give you credit, your account is suddenly exposed to thousands, if not millions, of eyeballs.

But there’s a major problem with this method…

Brands are being tagged in thousands of photos per day and hashtags often have hundreds of thousands of posts tagged to them.

The chance that your content will be seen by the brand and then reposted is quite small, which is why I prefer account takeovers.

What is an Instagram Account Takeover?

An Instagram account takeover is when you manage an Instagram account for a day (or several).

During this time, you introduce yourself to their followers (usually through a post) and let them know that over the next 24 hours (or however long your takeover will be) you are going to be sharing some of your best photos with them.

Screenshot of an Instagram post
My account takeover with @govisitdenmark

For your introduction, you don’t need a photo of yourself, per se. Even though I’m in the above photo, the focus is on the monument.

It’s up to you whether you want to take a photo of yourself and incorporate it into your introduction/takeover.

What is the Benefit of an Instagram Account Takeover?

The main benefit of doing an Instagram account takeover is being introduced to thousands of people who may have never seen your account before and the potential to go viral on INstagram.

You also get to control the type of content that you post and you have the opportunity to build a relationship with their followers by replying to comments and DMs, and ultimately, driving traffic back to your Instagram account.

For my takeover with Go Visit Denmark, Denmark’s largest tourism board account, I was posting my content in front of 200,000 people for five days. It was an incredible opportunity.

But not only that…the photos I shared during my takeover were then picked up by other large acocunts:

Picture of a European church on Instagram
My photo, with credit given, was shared by @living_europe, an account with over 1 million followers

Here’s a little secret: big accounts want to re-post content that they know will perform well on their Instagram page.

They do this by looking through their tagged images, branded hashtags or other similar accounts, and finding the highest performing posts.

When I posted content to @govisitdenmark, hundreds of other travel accounts picked up on it right away and began re-posting it to theirs, which snowballed.

It’s been four years since I did that takeover and if you check in my tagged photos, you’ll be able to see that my post is STILL being re-grammed to this day.

Types of Accounts You Should be Taking Over

There are a couple of key points to analyse before you decide to take over an account.


It is very important to take over the right account. If you are a fashion blogger, it doesn’t make sense to take over a food account.

Four years ago, when I did my takeovers, my Instagram account mainly featured travel photography, so my takeovers were accounts in the travel niche.

Engagement Rate

You also want to takeover accounts with good engagement rates (the average engagement rate on Instagram is 3%).

If you manage to land a takeover for an account with 1 million followers but they are only getting 100 likes per post, it’s going to be a waste of your time.

You can check the engagement rate of an account using Influencer Marketing Hub’s engagement calculator.

screenshot to access instagram stats
Influencer Marketing Hub’s calculator shows the average engagement rate based upon the last 12 posts.

Size of Following

Follower count is also a metric to take into consideration when narrowing down accounts to do takeovers for.

My advice? Don’t be afraid to reach out to accounts with over 100,000 followers. You never know until you try.

How to Land an Account Takeover

When reaching out to accounts to take over, I first message them through Instagram.

I like Instagram DMs because it gives the social media manager direct access to my profile. If I’m going to be taking photos for their account, it’s important they can see the quality of my work right away.

The message I send goes like this:


My name is Dana and I love following your account. I’m currently an expat in Denmark and I was wondering if your account would be interested in allowing me to host an account takeover?

I’d love to show your followers around the area in Denmark I’m currently living in, and provide you with some beautiful images that you can share on your account.

Please let me know if you’d like more details, as I’d be more than happy to send an email over with some ideas!



Obviously, you will need to tailor your pitch for your niche, but that’s all I’d say. I keep it simple and quick to ready.

If they don’t read it (which happens), I then find someone to email, either by going to their Instagram profile and seeing if they have a contact button or by digging through their website.

Most accounts are really excited at the potential of a takeover because it means they get amazing images to post, the potential to be advertised to your own audience and someone who will manage the account for them for a couple of days.

It’s a win-win situation for both you and the account letting you do the takeover.

What to do Prior to an Account Takeover

Once you land your takeover, what should you do next?

Prior to the takeover, I like to announce to my followers that I will be doing a takeover. I like to make a couple of announcements the week before through my Instagram story, as well as an actual Instagram post.

I always tell my followers to go follow the account if they would like to follow along. Here are a few other things that I find incredibly important to do beforehand:

  1. Make note of how many followers the account has prior to the takeover. It is important that I see whether the account grows or shrinks while it is in my hands.
  2. If you have access to the account (and they have a business profile) make note of their analytics. It is important to know when their followers are most active so you know the best times to post.
  3. Research the right hashtags to use for your photos (more on this in the next section)!
  4. Create content. I take some photos before the takeover so I have time to edit and get them ready.

Supplies Needed for Account Takeovers

During an account takeover, you should be posting high-quality photos. The bigger the account you want to take over, the better your photos will need to be.

You’ll likely want to use a good camera in order to produce quality images! Here are four of the best cameras for blogging and social media use:

  1. Fujifilm X-T10
  2. Canon EOS Rebel T6i
  3. Panasonic Lumix G7
  4. Sony Alpha a6000

But what else do you need?

After you take your photos, you’ll probably want to edit them a bit. My Lightroom mobile presets are a hassle-free way to edit your photos in one easy click.

Another tool you can’t go without is a hashtag finder.

At the end of the day, the whole purpose of the takeover is to get as many eyeballs on your photos as possible so that everyone who sees your content is compelled to give you a follow on your own account.

You probably already know the challenge of landing on the “top” page for specific hashtags.

Screenshot of Instagram hashtag search

But you also know that if you can land there, you’re going to get a lot of likes and new followers.

Your goal during your takeover should be to try and land in the “top” category for as many hashtags as possible.

Tailwind has one of the best hashtag finders I’ve used! Each hashtag is color-coded based upon how competitive it is.

Screenshot of Tailwind's hashtag finder
Tailwind organizes hashtags based upon level of competitiveness

You can get a free Tailwind account by signing up with your Instagram.

Screenshot of Tailwind's landing page with two buttons that say to sign up with Instagram or Sign up with Pinterest.
Sign up for a free trial with Tailwind

What Should You Do During an Account Takeover?

The actual takeover itself is the best part and is the time where you will potentially go viral.

During the takeover, I like to get to know the followers of the account I’m going to be running.

I’ve found the best way to start a takeover is to ask their followers a question about themselves when you post your first photo.

This will usually generate great engagement and build a rapport with your followers. As you know, photos with high engagement rates tend to make the top posts on Instagram as well.

During my takeover with @govisitdenmark, on my first photo, I asked everybody where they were from.

On average I noticed that they usually received 20-30 comments per photo, and for my photo where I asked where people were from, I received nearly 200 comments in less than 24 hours.

Asking questions is such a great way to get followers engaged. This also gives you a great opportunity to reply to everyone from your own account – hence driving traffic to your account (double-check with the account you are taking over if you are allowed to reply from your own account).

As a bonus, getting their followers to engage with you will make sure your future takeover posts are showing in their feeds, as the Instagram algorithm loves to show content to the people engage with it.

During my takeover with @govisitdenmark, I was given permission to use Instagram stories as well as videos.

For my first post, I created a video in the story introducing myself.  The video-story was to help their followers put a face to my photos, and be able to build a strong connection with me.

I also tried to make my takeover engaging by posting stories that would lead them to my post in order to build up engagement:

Instagram profile screenshot of "govisitdenmark"

How an Instagram Takeover Will Help You Go Viral

When you takeover a large Instagram account, your content is going to be seen by a large number of eyes. The chances that it will land on the explore page are much greater and if you are using branded hashtags, you also have a great chance of appearing in the top posts for those hashtags and getting re-posted by even more accounts.

Doing an Instagram takeover will skyrocket your chances of going viral. And even if you don’t go viral, you are still being exposed to a large audience.

Beyond Viral: How to Make Money From Your Instagram

It’s a struggle to understand how to make money and grow your Instagram account.

Here are a few ideas to get you started:

  1. Brand collaborations
  2. Promote affiliate links
  3. Ask for compensation for takeover

In Conclusion: Doing an Instagram Account Takeover to Get More Followers

On top of growing your account, takeovers are also a great way to network and collab with others in your industry.

Make sure that you:

  • are taking nice photos
  • plan your captions
  • plan your hashtags
  • collect your results and analytics to use for future takeover pitches

Did you enjoy this point? I’d love a social share!

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image with text overlay: how I went viral on Instagram

This article may include affiliate links. As an Amazon Associate I earn from qualifying purchases.

15 thoughts on “How to Go Viral on Instagram”

  1. Loved this article, def something different from what everyone out there says


    • I’m glad I was able to provide a new perspective for you, Firuza!

  2. I haven’t done an Instagram takeover but it is something that I would love to have someone take over mine or to take over someone’s. I have started my own specialty seasonings business and I am getting the following that I like but I would love to get more!

    • The takeover was a really great way to build authentic connections! I hope you are able to find a takeover that works for you as well, Naomi!

      • Can you explain more to me about a Take Over? How does one get started with it and such?

        • I just reached out to big accounts where my audience was hanging out and asked if they were open to allowing me to takeover the account! Nearly all of them said yes. From there, they usually had guidelines as to how long it would be, what I would be allowed to post (i.e. stories, videos, photos) so it was just a matter of finding accounts that would be willing to collaborate with me.

          You can also reach out to smaller accounts in your niche and do a trade. i.e. you take over their account for a day and they take over yours!

  3. Thank you for such a wonderful article.
    I am new to Instagram business account and i am confused about preparing monthly calendar.Can you share the link for reference,about what to post so that i can get more followers.
    Thank you in advance.

  4. I never did a take over, although I heard about it once. What do you think is attractive or an IG motherhood/ lifestyle account must have or do in order for them to be accepted by bigger accounts for a take over? What kind of IG accounts an IG motherhood/ lifestyle should contact for a take over? Thanks for the article, very helpful!
    IG: @marie.avenue

  5. Dear Dana
    Thank you so much on this piece
    It’s so rich and detailed

  6. Thank you for this very informative article.
    Please tell me how they actually let you take over their account.
    How do they give you access to post? This might be obvious..but I am not a veteran Instagrammer.

    • Hey Maria!

      Each account you take over will be different. I’ve had some give me the password to the account and let me upload content myself, but in most cases, they will ask you to email them the content over and they will upload it on their end 🙂

  7. Hi Dana,
    It was very informative for me as i am so new to insta and launching my new brand for dogs called pebblelicious ,all the info given in your article helped me see it in different light , i will try and incorporate it as well
    Karishma Patel

  8. I will work on it I hope I get it and be useful

  9. When giving them content to post, do you have to give them fresh content or can it be reels and photos already on your Instagram?

    • Fresh content is preferred!

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