TikTok is one of the largest social media platforms today. If you want to know how to get followers on TikTok, keep reading to learn my easy and fast tips.
After spending a vast amount of time on TikTok, I decided to jump in and start my account. To be honest, I didn’t know how well my account would perform. I had no plans to dance or create comedic skits, which accounts for a large chunk of TikTok’s content, and I was a little nervous that my content would be a flop!
But after one month of uploading several videos each week, I was able to surpass over 1,000 followers, and my account is quickly growing!
Here’s the good part: getting followers on TikTok, in my opinion, is currently easier than getting followers on any other social platform.
And why is that?
If you ask me, it’s because our attention spans have decreased and we love content we can consume quickly.
In 5 minutes, I can learn how to make a new recipe, a new word in sign language, watch a couple of funny skits and go through a 1-minute meditation.
That’s A LOT of content in a short amount of time.
But because the content is so easy to consume, the user doesn’t feel exhausted after spending time on the app, meaning they actually want to follow more people in order to fill their feed with more and more content.
Anyways, that’s my two cents. But the real question is, how do you get more followers on TikTok for free, without downloading any apps (or buying them, because buying followers is never a good idea).
11 Ways to Get Followers on TikTok
Experiment with these 11 different ways to grow your following on TikTok!
1. Define Your Niche
Any marketer will tell you the first step to a successful social media strategy is to define your niche.
And if you want to get followers on TikTok, you are going to need to narrow down on your niche.
I’ve seen lots of great content go viral, but the users often didn’t get many followers from it, and I’ll explain why.
Let’s imagine you’re on TikTok and you come across a really great recipe on your “For You” page. For the sake of this example, we’re going to pretend that cooking is something you are highly interested in.
Because this recipe was so great, you decide to check out this user’s profile and see what other recipe videos you can get from them.
But after clicking to their profile, you don’t see any other videos with food. In fact, you see a cat video, a video of them dancing, another video of them cutting their hair and a few other random videos.
So, do you decide to follow this person?
But now let’s say that when you arrive on their profile, you are greeted with hundreds of amazing videos of mouthwatering recipes.
You’re going to hit that follow button pretty fast!
The same logic applies to your account. If you’re plan is to be a mixed-bag of videos, you won’t be able to grow as quickly.
Let’s look at a quick example.
@jascheck is an account I recently discovered and instantly had to follow. The majority of his content is centered around Italian cuisine, and as a pasta-lover, I couldn’t pass up the chance to learn about my favorite carb.
Now that we know the importance of defining a niche, here are a few questions you can ask yourself to make sure the niche you’ve chosen is right for you:
- Am I knowledgeable enough in this niche to create lots of content around it?
- Do I have an interest in this and can I create many different videos about it?
- Do other people have an interest in this, or is it an obscure and unpopular niche that probably won’t attract many followers?
2. Post Frequently
If you aren’t uploading videos frequently, your account will have a difficult time growing. When it comes to TikTok, many users post multiple videos a day.
Unlike other social platforms, where multiple posts per day might feel overwhelming, uploading several videos a day works well on TikTok.
Posting daily quality content, will help you grow your reach and get more followers.
I recommend experimenting to see how often you need to post. Try and upload once a day and see how quickly your account grows versus uploading multiple times per day versus a few times per week!
Once you experiment, you’ll have an accurate idea of how frequently you should upload videos.
3. Use Trending Sounds
Just like videos, sounds also have their own little section on TikTok, and have the ability to go viral on their own.
To view popular sounds that you should create videos with, click on the “+” button along the bottom of your screen. This will start a new video.
Next, click on “sounds” at the top of the screen.
Now you’ll be on the sound page where you can view trending sounds and choose which ones you’d like to apply to your video. You can also save these sounds as “favorites” to come back to later.
Another way to use popular sounds is by using the sound from other videos.
For example, this TikTok video is lipsyncing to someone else’s sound. The sound they are using is funny, which encourages users to click over to view other videos that have been created using it.
If you want to use a sound from someone’s video, click on it as it scrolls by:
Next, click “Use this sound” or add it to your favorites to find it later.
4. Duet With Popular Videos in Your Niche
Another fast way to get more followers on TikTok is to duet popular videos.
Some videos are meant to be dueted. P.O.V. (point-of-views) are skits that people create with the sole purpose for others to duet with.
You aren’t limited to P.O.V. videos to duet with either! You can duet with almost any video on TikTok (unless the user has turned off the duet feature).
To duet with a video, click on the arrow circled below:
Next, click on “Duet”.
When you duet a video, both the original video and your video will be shared in a split-screen:
5. Find Popular Hashtags
Just like hashtags on Instagram, hashtags on Tiktok are a way to organize content.
You can find trending hashtags by clicking on the “Discover” magnifying glass.
This page features tons of hashtags that are currently trending. You can either use these hashtags in your videos if they are relevant or use the hashtags to get inspiration for future content you plan to create.
6. Take Part in Relevant Challenges
A TikTok challenge is when a user asks viewers to complete a task and upload their attempt on TikTok.
Challenges are created by users and brands and while there’s no spot on TikTok to find a list of all the current challenges, you can google “TikTok challenges” to see what challenges there are.
Sometimes, brands and businesses will create challenges and advertise them. When this happens, the ad for the challenge will be shown when you open the TikTok app.
Otherwise, you can find challenges by watching videos, Googling them or searching for “challenges” within TikTok.
7. Reply to All Comments
Currently, comments are the best way for you to connect with your audience. If you want to grow your following, you should be replying to every comment you recieve.
Look at it this way: if someone leaves a comment on your video but doesn’t follow you, replying to their comment might bring them back to your profile, increasing the likelihood that they will give you a follow.
Not to mention, people like feeling as if they’ve been heard! Replying to comments will show your audience you care and can encourage others to follow you when they realize that you truly want to foster a connection with them.
8. Cross-Promote on Other Social Channels
If you have followers on other social media channels, you should use it to your advantage. Your current followers would likely love to follow your content on other platforms!
Use your other social channels to promote your TikTok and vice versa.
9. Be Consistent
You should post consistently, but having videos with a consistent feel can also be used to your advantage.
Take @theparadise.bartender, for instance.
She has amassed a following of over 2.4 million by sharing drink recipes.
Each of her videos follows a similar format and script. Her famous “shake, shake, shake, shake, shake” and “fun, right?!” have gone viral. She’s done a fantastic job of branding herself by being consistent.
And now, when I want drink recipes, I head over to her account because I know that I’m going to find great recipes that are easy to follow.
10. Create Your Own Sounds
Earlier, I mentioned that sounds have the ability to go viral.
When you create a viral sound that others add to their videos, your video will be showcased as the original video for that sound.
If you have experience creating song mashups or other interesting sounds, you should definitely use those skills to your advantage.
This can bring you tons of additional traffic and followers to your account!
11. Follow Others
Banding together with other new and smaller TikTokers is a great way to build a community and grow your following.
Here are a few things to keep in mind:
- Don’t be a jerk and use the follow/unfollow method! Nobody likes someone who is trying to use others to get ahead.
- Follow people who create content you actually enjoy and would interact with. What’s the point of following someone if you aren’t going to give their content any love?
- Follow accounts that complement your niche. For example, if you are sharing drink recipes, follow accounts that show recipes so you can share and promote one another’s videos to a similar audience.
In Conclusion: How to Get Followers on TikTok
As you can see, it’s easy to get followers on TikTok without downloading any apps or buying followers. The methods mentioned in this article are free and require no fancy knowledge!
As long as you can create memorable and quality content, you’ll be able to grow your following (and maybe even become TikTok famous in the process ;)).
Now that you know how to get followers on TikTok, you should take a look at my article on how to get likes on TikTok, so you can explode your popularity.
Are you on TikTok? Let me know below, and don’t forget to give me a follow, @dana_nicole_.
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