When I was a little girl my dream was to be famous. I loved singing and would bring my karaoke CDs to school and belt out show tunes in the hallway. I even had an agent who would find auditions for me (I was très cool at the age of 10).
But, you guessed it, I never became a star and eventually realized that getting famous wasn’t the life for me.
Still, I know lots of people want their claim to fame. With social media, that’s now possible. (And you don’t even need to sing the soundtrack of Annie in the halls of your elementary school.)
According to recent TikTok stats, TikTok has 800 million monthly active users. It’s the perfect social media platform to try and grow a sizeable following.
So, I decided to reach out to influencers and TikTokers to get their advice on how to get TikTok famous.
Without further ado, let’s learn how people are using TikTok to become famous (and how you can, too)!
7 ways to become TikTok famous
Straight from the mouths of people who are TikTok famous already, these tips will help you grow your TikTok account and hopefully become TikTok famous yourself!
1. Focus on shareability
Many people make videos of themselves dancing or lip-syncing and think it’s enough to make them famous on TikTok. Here’s the thing: it’s not. TikTok is more than a “karaoke app” and there are so many different types of videos you can post to the platform that will get you more followers.
Highly sharable TikTok videos fall into five main categories:
- educational (teach someone how to do something interesting)
- comedic (post funny videos like skits or comedic bits)
- relatable (post videos your audience will nod their heads in agreement to)
- entertaining (share something interesting you can do that not many others can)
- personal stories (storytelling is a powerful tactic to connect with your audience)
Jeff Hunter, a TikToker with over 2.8 million likes, says, “the TikTok algorithm loves sharable content because it helps more people come to the app. Remember, if you help TikTok achieve their goal of growing and expanding reach, they will reward you–with views [and] people love to laugh, so if possible, insert some humor that makes people want to share.”
At the end of the day, TikTok wants more people on the app. Content creators who succeed in creating shareable content that their audience enjoys watching are more likely to make the For You Page, go viral and beat the algorithm.
You can check the analytics for each individual video to view how many shares it recieved. The below screenshot shows where you can view your total shares per video:
Create more content around topics that generate shares.
2. Don’t overthink your videos
Think about some of the influencers you follow on Instagram and what do you notice? Perfect pictures? Staged shots?
That’s one of the main differences between TikTok and Instagram.
TikTok users don’t expect pixel-perfect content. What they do want, however, is valuable content.
On TikTok, a video shot with an iPhone could get just as many likes as a video posted with a DSLR camera.
Melika has over 200,000 followers on TikTok and says, “a lot of times the least time-consuming videos are the most successful. Tiktok really teaches you to not think too much, and just create.”
This is a major reason why TikTok is a popular social media platform.
If you’re unsure what to post, choose something from one of the categories below. Usually, viral videos fall into one of these categories:
- Educational: Share something educational with your audience. People love to learn on TikTok.
- Comedy skit: TikTok users love comedy videos.
- Relatable: Share something universally relatable to a large user base.
- Entertaining: Create a piece of highly-entertaining content.
- Personal story: Since the beginning of time, people have always loved listening to stories. Make sure to hook people in your story at the very start, so they stay and watch until the end.
3. Upload content consistently
I recently challenged myself to post every day for 30 days. Guess what happened?
- Received over 240,000 video views
- Gained over 2,000 new followers
- Added over 100 new leads to my email list
My next goal is to post several videos per day for the next 30 days and see what happens. Jenny Chang is a famous TikToker with 1.1 million followers.
I asked her about posting consistently and she said this: “when I first started [on TikTok], my goal was to post three to five videos every day for 60 days straight. That goal allowed me to stay consistent and grow rapidly to where I am now. By keeping myself accountable to my goal and growing my content, people caught on to that and stayed. You want people to follow you, and stay hungry for your content.”
You’re also more likely to become TikTok famous if you post more frequently. Influencers who post multiple times a day will have a greater chance of reaching more TikTok users. Atdhe Trepca, creator of @areyouhapppy (1.1M TikTok followers) agrees and says, “the key to success on TikTok is consistency… uploading 2 – 3x a day without stopping is the norm of the majority of successful TikTok creators.“
This might seem challenging, but you can make videos in bulk and save them to your drafts to upload throughout the week.
4. Focus on trends but don’t rely on them
TikTok influencers who focus on trends often see a burst of new followers. To come across new trends, head to your Discover page and scroll along the top.
But use trends wisely. You shouldn’t rely on them (especially if they aren’t niche-specific).
Atdhe Trepca, the creator of @areyouhapppy, has 1.1M TikTok followers and cautions “do not become a slave to trends. Trends are here today, gone tomorrow. They might help you get a bump of followers but numbers don’t matter when they come from a single video. Your focus should be on telling a story and bringing your followers on that story.”
While trends can be great initially (especially if you have a new account) make sure they align with your niche!
Robert Blackmon, a TikToker with now over 1 million followers, says “don’t be afraid to put your own spin on viral videos that you see. Creating your version of a viral video gives you maximum traction on viewing eyes. Having fun is what attracts people to your page most.”
5. Research your niche
All TikTokers have a niche they cater to. Robert Blackmon has this to say about niches, “pick your lane and stay in it (mostly). By picking a category of content, like-minded people can find you easier. It also gives you a niche momentum as your following grows.“
Finding your niche is easier than you might think. Atdhe has superb advice for finding your niche: “if someone were to ask you to present a 30-minute presentation on any topic without any preparation, what would your topic be? What can you talk about endlessly?“
Once you narrow down your topic, you should do a bit of research to find what kind of content performs the best in your niche. For example, if you are going to post videos of your dog, what types of dog videos get the most likes?
When I asked Keysha Bass (a TikToker with over 2 million likes) how to get famous on TikTok and she brought up a fantastic way to figure out what type of content will perform best. She said, “do a search of the hashtags your ideal [viewer] would search for, and then you can get some good ideas of what content is working on TikTok and what’s not. You can then model what’s working. Create a content plan of action because you really want to release a video daily there. 3 videos a day would be even better and because these are short 15-60 second videos it’s fairly easy to do.”
6. Post at the right time
Lastly, make sure you post at the right time. I’ve tested lots of videos during different times of the day and I’ve found that posting at the wrong time severely limits my reach. I always recommend experimenting, however, but I’ve personally found that time matters. Robert Blackmon agrees: “create a schedule or time of day that you post videos. People like routine and continuity.”
The quickest way to find the best time to post on TikTok is to head into your analytics and view the times when your audience is most active.
The hours when your followers are most active.
7. Cross-promote on other social media platforms
If you have a sizeable following on another social media platform (like Facebook or Instagram), repurpose your content and upload it to those platforms!
First, you’ll get more mileage from each piece of content you create.
And secondly, your TikTok username is on each video you download from your TikTok account. Advertising your TikTok through different social media platforms can increase your reach and encourage other users to find and follow you on TikTok!
Get TikTok famous in 24 hours
Ok, it’s your turn to become TikTok famous! Are you up for the challenge? Spend the next 24 hours creating high-quality TikTok videos, upload them, and see how much your account grows!
Here’s a quick rundown of what we covered with our expert TikTok influencers:
- focus on highly shareable content
- Don’t overthink your videos—simple videos perform very well on TikTok
- Post consistently and post several times a day
- Capitalize on trends but don’t rely on them
- Post when your audience is most active
And lastly, don’t forget me when you’re TikTok famous 😉
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