Banned hashtags on Instagram are hurting your reach and engagement rate. In this post, I’m going to be talking about what banned hashtags are, and at the end I have a free hashtag guide of over 300 hashtags that will help you grow your account!
In February of 2017, a lot of Instagram users started talking about something called a shadow ban. Many users noticed their engagement was tanking, and when they looked into it a bit further, they discovered that their photos weren’t showing up in the hashtags anymore.
That’s a huge bummer, considering that hashtags are one of the biggest ways to get your content in front of people who aren’t following you! Especially since the Instagram feed is not chronological, hashtags have always been the way to get your content in front of people who might be interested in seeing it.
So recently, many users started to claim their photos were not showing up in the hashtags. Nobody knew why at first and thus the term “shadowban” became widely popular.
Technically, a shadowban is when you will be able to see your photo within the hashtags you have used, but nobody else can. People were freaking out and were trying to figure out why their posts did not appear in any of their hashtags.
And then, someone noticed something interesting: if within your hashtags you have used one banned hashtag, your entire list of hashtags will not work for that photo.
Basically, using just one banned hashtag will make all of your hashtags for that particular photo stop working. No mysterious shadowban here folks! Just accidentally using the wrong hashtags.
So what are all the banned hashtags? Well, it can be obvious (at times) which hashtags are banned: #boobs #booty #sex
Yah, obviously those ones are not allowed.
But other times it’s not so obvious (such as #books, seriously! What the heck did #books do to get banned?!), #boho and #easter.
How To Tell If A Hashtag Is Banned
Instagram has a list of over 60,000 banned hashtags and that list is changing all the time. For example, #dogsofinstagram has been banned for a while, but as of writing this post it is ok to use. Due to image recognition software, Instagram (and its parent company Facebook) can see if the photos being used for the hashtags are inappropriate. If they notice that there is a surge in inappropriate photos for a particular hashtag, it will be added to the banned list.
You can check if a hashtag is banned by searching for it through the app. When you search, it will only show a handful of images and will say this at the bottom:
“Recent posts from #books are currently hidden because the community has reported some content that may not meet Instagram’s community guidelines.”
What To Do If you Use A Banned Hashtag
If you use a banned hashtag, none of your hashtags will work and your reach will be severely limited (it’s a tough lesson to learn).
Make note of the hashtag that got you banned and be careful not to use it again. You can also delete the hashtags from the image, or delete the image all together but this is not necessary.
Is There A List Of Banned Hashtags?
Because the list of banned hashtags is always evolving and changing, there is no use in putting together a list of the over 60,000 hashtags. Stay away from profanity and sexual words, as they will always remain banned.
You can also check each and every hashtag before you use them to make sure they aren’t banned and keep a safe list on your phone, so you can easily copy and paste them in.
But as the list of banned hashtags is always evolving and changing, it’s difficult to keep up to date on what is ok to use and what is not! The easiest way to find what hashtags are safe to use is by using Tailwind’s hashtag finder*! If you click the link, you can sign up for a free account and start using their intuitive hashtag finder!
Tailwind automatically ignores any banned hashtags and will not recommend them for you to use. If you are getting your hashtags from Tailwind, you can guarantee that they are safe.
On top of Tailwind allowing you to schedule your Instagram posts, you can also do some pretty incredibly hashtag research with it!
First, upload your photo to be scheduled to post. Once your post is scheduled, you will be brought to the publisher area where you can begin your keyword research.
As you can see above, Tailwind suggests keywords for you to use once you type one in. I can see that #mycreativebiz is like the current three I already have, and is one of the best to use in that it’s less competitive than ones such as #calledtobecreative and #risingtidesociety.
Using Tailwind has saved me tons of time when conducting keyword research for my photos on Instagram, and ensures that I am not using the same list of hashtags all the time! Tailwind also helps me choose the best hashtags to help my photos get seen on Instagram.
Tailwind offers a free trail – so there’s nothing to lose by trying it out! Click the link and then click the green “free trail” button!
On top of Tailwind being great for Instagram, I also use Tailwind for Pinterest (which has grown my blog traffic by 800% from Pinterest alone).
Free Hashtag Guide
I’ve created a free hashtag guide with TONS of hashtags divided up by category to help you get started. I found these hashtags through Tailwind and have included a mix of competitive and non-competitive ones in order to ensure your content gets seen!
*This is an affiliate link meaning I make a small commission from it if you choose to purchase through it. I absolutely love Tailwind and would not recommend it if I didn’t use it myself.