What is a Lifestyle Blog?

Dana NicoleEntrepreneur TipsLeave a Comment

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Last updated on May 20th, 2020

If you are starting your own blog you’ve probably come across the term “lifestyle blogger” and wondered to yourself, “what is a lifestyle blog?

I’m here to share with you exactly what a lifestyle blog is so that you can have a strong understanding of this broad blogging niche!

So, what is a lifestyle blog?

A lifestyle blog encompasses many different topics relating to the writer’s life.

The term “lifestyle blogging” refers to the topics that a blogger writes about that interests them and their day-to-day lives.

Simply put, if you want to start a lifestyle blog, you can blog about anything that interests you and is relevant to your life.

Having a lifestyle blog offers a fun and flexible way to write! Other blogging niches (such as personal finance, for example) don’t offer room to write on multiple topics, whereas lifestyle blogging allows the writer to publish pieces on just about anything.

Lifestyle Blogging Ideas

There are so many different lifestyle blogging ideas, and what might be considered lifestyle content to you, might not be considered lifestyle content to someone else.

For example, a brand new mom might blog about parenting, home decor and fitness, whereas a 20-year-old college student might blog about cheap eats, makeup ideas and hair care.

While these topics are all vastly different, they all fall under the lifestyle blogging niche.

Here are a few lifestyle blogging ideas to get you started:

  • travel
  • fitness
  • DIY and crafts
  • cooking/food
  • interior design
  • parenting
  • money-saving tips
  • local eateries
  • pet care
  • book reviews
  • makeup
  • skincare

The above lifestyle blog ideas are just a place to get you started. You can truly include anything in your lifestyle niche if it fits in with your life.

Lifestyle Blogger Salary

Like any blog, lifestyle blogger salaries can range.

Abby Lawson is a great example of a lifestyle blogger making an incredible income from her blog. The last income report she posted in 2016 showed that she made over $40,000 in the month of December from her lifestyle blog.

Heather and Pete Reese are a lifestyle blogging duo who brought in an impressive $222,875 in August of 2019 from their blog.

These numbers show how profitable a lifestyle blog can be!

And remember: not all bloggers publish their income reports. Many choose not to publicly disclose their incomes. It’s very difficult to come up with the average salary of a lifestyle blogger since most choose not to talk about their income.

If you are thinking that it’s time you start your own blog, you can follow this guide to start your own profitable blog today.

Examples of Women’s Lifestyle Blogs

Here are some of the best lifestyle blogs created by women.

As you read, you’ll see that each of them write on completely different topics, but are all still great examples of women’s lifestyle blogs.

A Cup of Joe

Joanna Goddard is a writer from New York who has worked for some noteworthy publications. She covers a range of topics from style, motherhood, travel and more.

Camille Styles

Straight from Camille Styles’ website, the goal of her blog is to help people develop “a life that includes a happy home, bringing people together, a passion for healthy food, a hunger for travel, and a strong sense of self .”

This blog is another great example of how all the various topics of a lifestyle blog can come together for one overall goal (in Camille’s case, it’s to help people create a happy home).

The Skinny Confidential

Lauryn Evarts Bosstick describes her blog as an onion: there are lots of layers. She really nails the description because as we’ve learned, lifestyle blogs have layers! She began her blog writing on fitness, but her blog took on more of a lifestyle approach over the years.

Goop

Lifestyle blogs aren’t only written by influencers. Gwenyth Paltrow’s blog “Goop” is an example of a lifestyle celebrity-run blog. Kourtney Kardashian also runs “Poosh” which is another example of a celebrity-run lifestyle blog.

Jess Ann Kirby

Jess Ann Kirby writes on the topics of travel, lifestyle, wellness, home and more. She wants to help women feel empowered and live elegant lives.

Julie Blanner

Julie Blanner focuses her blog on DIY inspiration for home, cooking and entertaining.


As you can see from the above lifestyle blog examples, there are many different ways to bring a lifestyle blog to life.

The best lifestyle blogs are authentic and are written with care.

Should You Start a Lifestyle Blog?

Lifestyle blogs are great for people who don’t want to be constricted to one specific niche and would prefer to write on a variety of different topics.

However, that freedom comes with a price.

The lifestyle blogging niche is incredibly competitive so starting your own lifestyle blog isn’t going to be easy (but it will be worth the challenge).

Creating a Lifestyle Blog Name

Now that you understand what a lifestyle blog is, if you’ve decided you’d like to start your own, your next step is to create a lifestyle blog name.

Creating a lifestyle blog name isn’t as hard as you might think.

As you can see from our examples above, most lifestyle blogs are named after the writer or incorporate the writer’s name into the title (such as “Cup of Joe” by Joanna Goddard.

You lifestyle blog name should be memorable and short. Creating a long name that is difficult to remember will decrease the chances that people are able to find your blog in the future.

Before you become set on a name for your blog, you should also check that the domain is available.

As you’ll be setting up a website, you need to purchase a domain. If the domain isn’t available for your chosen name, you’ll need to come up with something else.

In Conclusion: Lifestyle Blogs

Now that you have a better understanding of lifestyle blogs, you’ll be able to decide if this is the right niche for you!

If you are going to start your own blog, check out my tutorial for setting up a blog. My step-by-step guide will help you develop a profitable and successful lifestyle blog from the start!

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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