Everything You Need to Know About Instagram Business Categories

Dana NicoleSocial Media

Last updated on July 6th, 2020
Learn how to brand on a budget (DIY style)!

Did you know that there are over 1,500 Instagram business categories you can choose from for your Instagram business account?

That’s right — over 1,500!

Instagram business categories can help your followers understand what type of services or products you offer. And with over 1,500, there’s no shortage of categories to describe your business.

What is an Instagram Business Category?

An Instagram business category is the category listed under your name on Instagram, right above your Instagram bio.

Screenshot of an Instagram profile

For example, if you own an Italian restaurant, your Instagram business category might be “Restaurant”, “Italian Restaurant” or even “Lombard Restaurant”. For the category of “Italian Restaurant” there are over 20 different sub-categories you can choose from.

Being able to get specific about what type of business you are running will encourage potential customers to follow you as they’ll know exactly what your business is just by looking at the category.

How Do You Add Instagram Categories to Your Account?

First thing first, there’s a specific type of Instagram account you need to have before you can attach any categories to account.

And that is the business account or creator account. If you are a small business, you’ll likely want to get the business account.

A personal account does not allow for business categories, so it’s necessary to make the change before you can move forward.

There are many advantages and disadvantages of Instagram business accounts, but one of the major benefits is gaining access to analytics and other features necessary to grow your account.

Luckily, setting up an Instagram business account is free and easy.

First, click the hamburger menu in the top right-hand corner of your profile page and go to your settings.

Screenshot of an Instagram profile
Click the hamburger icon

Next, click on “Account”.

At the very bottom, click on “Switch to Professional Account”.

Screenshot of Instagram settings

Now, tap on “Business”.

Screenshot of process to create an Instagram business account

From here, Instagram will guide you through the next steps. You are going to need to have a Facebook business page set up to get your Instagram business account up and running, so if you don’t have one, you’ll need to quickly create on.

After creating your Instagram business account, Instagram will ask you to select a category for your business.

Remember — there are hundreds of different business categories to choose from! Feel free to try and be as specific as possible. Instagram will suggest some of the top Instagram categories for you to pick from, but you can also search for others.

Categories for Instagram business accounts
Search for different Instagram business categories

Once your business account is complete, your profile will display your category below your name.

How to Remove Your Business Category From Instagram

There are many reasons why you may want to remove your category from your Instagram profile and luckily, Instagram has made it simple to remove it.

To remove your business category, click “Edit Profile”.

Under “Profile Display” you can toggle off the category label. When you turn this off, it will disappear completely from your profile.

Screenshot of Instagram to turn off category
To turn your Instagram business category off, toggle the switch.

To show it again, all you need to do is turn it back on. Easy!

How to Change Your Instagram Business Category

Changing your category is also easy and can be done as many times as you’d like (although, I don’t recommend changing it often as it could confuse your audience).

Under “Edit Profile” click on your current category.

Instagram edit profile screenshot

Once you are in the database, you can search for a new category.

List of Instagram Business Categories

There are currently over 1,500 Instagram business categories.

I’m going to list the major ones, but feel free to take a look at all the business categories for Instagram and Facebook to view all 1,500+.

Here are the main Instagram business categories:

  • Advertising/Marketing
  • Agriculture
  • Arts and Entertainment
  • Automotive, Aircraft and Boat
  • Beauty, Cosmetic and Personal Care
  • Commercial and Industrial
  • Education
  • Finance
  • Food and Beverage
  • Hotel and Lodging
  • Legal
  • Local Service
  • Media/News Company
  • Medical and Health
  • Non-Government Organization
  • Nonprofit Organization
  • Public and Government Services
  • Real Estate
  • Science, Technology and Engineering
  • Shopping and Retail
  • Sports and Recreation
  • Travel and Transportation
  • Armed Forces
  • Charity Organization
  • Community Service
  • Country Club / Clubhouse
  • Environmental Conservation Organization
  • Labor Union
  • Private Members Club
  • Religious Organization
  • Social Club
  • Sorority and Fraternity
  • Sports Club
  • Youth Organization
  • Art
  • Book and Magazine
  • Music
  • Show
  • TV and Movies
  • ATM
  • Campus Building
  • City Infrastructure
  • Landmark and Historical Places
  • Locality
  • Meeting Room
  • Outdoor Recreation
  • Public Toilet
  • Religious Place of Worship
  • Residence
  • Brand
  • Cause
  • Just for Fun
  • Public Figure
  • Model
  • Writer


Adding an Instagram business category to your profile is a simple way to let your audience know more about your business without needing to take up character space in your bio.

With so many Instagram business categories to choose from, you can be as general or as specific as you’d like!

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!