Wouldn’t it be nice if the traffic could just roll into your blog posts as soon as you hit publish? Ah, in an ideal world, yes! But unfortunately, there is a lot more work required to promote your content. In fact, you shouldn’t just be promoting new blog posts, rather you should continue to promote old ones as well!
Writing evergreen content is the key if you want to be able to continually promote your older blog posts. As long as you have evergreen content, you can apply the below strategies to both new blog posts and older blog posts.
Joining Facebook groups where your audience hangs out is a great way to promote your blog posts. Make sure you read the rules before you join, as many don’t allow you to promote directly to the wall. Instead, it’s best to join groups where you can answer other user’s questions with your own content.
For example, if you are a vegan food blogger it would make sense to join groups for vegans. That way, if someone posts a question asking about vegan recipes, you can link your posts as an answer to any questions from group members.
I have my own Facebook group for creatives and bloggers – while this isn’t a promotional group, it’s a great group to ask questions, learn and occasionally promote your content (although the emphasis isn’t as heavy on content promotion as some groups are).
Quora is a lot of work to get traffic from but I love using it because aside from the work it takes to formulate answers in the beginning, once you have a good answer formulated, you could potentially bring in thousands of visitors without having to do much.
So how does it work? Well, people will ask questions on Quora, and all you have to do is come up with the best answer and link to your relevant content within your answer.
Now obviously it’s not that easy or everyone would be doing it! But that’s generally how Quora works, and if you do it right and put in the work, you could generate thousands (if not more) extra visitors to your blog each month.
Neil Patel has a great article on how he used Quora to generate almost 10,000 extra visitors to his blog in one month.
Like Quora, Yahoo Answers is another question and answer website that can be used to promote your blog for free. When crafting answers, be sure to include lots of relevant information, and link to a supporting post that contains supplemental information.
The last of my question and answer website recommendations for blog promotion is Reddit. Now, the users of Reddit do not like promotion. This is very important to keep in mind. You need to be careful when promoting on Reddit. Unlike Quora, where you can insert your link into almost every question you answer, Reddit is a bit more finicky.
But Reddit can also provide you with a steady stream of traffic if done right.
When it comes to Reddit, you should be contributing lots and building relationships with users before you try and drop a link.
When you do add your link into a post, make sure your answer is highly informative so you don’t come across as spammy.
Redditors can smell spam from a mile away, so make sure your engagement with this community is authentic.
Any SEO specialist will tell you to use Google Plus. Afterall, it’s Google’s own social platform. Google Plus can be a bit confusing when you first join it, but the best way to join is to find communities where your audience will be hanging out. You can interact with other people’s content, and you can also post your own.
Google Plus is also said to help out with your SEO, so while Google Plus isn’t a huge part of my promotional strategy for my blog (I just don’t have the time to make it a priority!) I still go in and try to spend a few minutes here and there.
Google Plus has been shut down and is no longer around!
Pinterest is one of the best platforms to promote your blog for free on. Even if you are a new blogger, you can start getting traffic from Pinterest instantly.
Pinterest accounts for a big chunk of my referral traffic, and is currently sending me thousands of visitors each week. If you thought Pinterest was just for food and crafts, think again. Read all about my Pinterest marketing strategy to help get you started!
If you want a passive and easy way to promote your blog post, incorporate it into your email signature! Every time you send an email, you will be promoting it with zero effort involved on your behalf. This strategy might not bring you in tons of traffic, but it’s an easy one to implement and if you are sending emails to people in your target audience you might as well try it!
If you don’t have an email list let me first say this: you need one. Think about it for a second – you don’t actually own any of your followers on Facebook, Instagram, Twitter or even Pinterest. If any one of these social media websites were to shut down, what would happen to your blog? Would you still be able to promote it? Would you still have access to your audience?
If you are suddenly freaking out realizing that “crap! I wouldn’t be able to communicate with my audience if that happened!” no worries! I’ve got a blog post on how you can build an email list from scratch (and it’s easy to start).
Sending your content to your email list is a surefire way to get it in front of the right people!
Triberr is a community of small businesses and bloggers that get together and commit to sharing one another’s content.
Triberr creates “Tribes” of different niches. Once you have joined a niche, you can then share your content and share other’s content within your Tribe!
Comments On Authority Blogs
An authority blog is a blog in your niche that is well known to your audience. Now, you shouldn’t be going and leaving fluffy comments (aka comments that don’t really contribute to the conversation) as those won’t get you anywhere.
Instead, leave engaging and well-crafted comments on blogs to showcase your knowledge. You can ask a question to further the conversation, provide extra tips in relation to the blog post, or challenge one of the points made by the poster (in a respectful way).
Leaving genuine and relevant comments can also bolster your relationship with authority websites and lead to actual relationships.
Contact People You Featured
Linking to other people’s blog posts can help your SEO but it can also get your content shared. When you mention someone (or someone else’s content within your blog post) send them an email to let them know you’ve cited them!
You might feel too shy to do this, but think about it, wouldn’t you love to get an email saying that you’ve been featured in some new content?
The person you featured might share your article to their audience, opening your content up to a whole new set of eyes!
Your turn! What ways do you like to promote your blog post for free? Let me know in the comments below!
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