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Finding brands that work with influencers is necessary if you want to become a paid influencer. But it can be an intimidating task trying to find those brands!
Where are you supposed to start?! Who do you reach out to? Should you wait for brands to ask you to collaborate first?
There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers. These types of platforms are great, but there is a downside: you forfeit building actual relationships with brands.
That’s why, when possible, you should reach out to brands directly so you forgo the middleperson and can build relationships with companies. Who knows, they might want to partner with you for ongoing promotional work!
100+ Brands Looking for Influencers
One strategy bloggers use to find brands to work with is to reach out to companies who have worked with influencers in the past. Reaching out to brands who have previously collaborated with influencers means they have a framework and budget dedicated to influencer marketing. This increases your chance at securing collaborations.
I’ve searched through Google, blogs and other websites to compile this list of over 100 brands that have previously worked with influencers. This will give you a head start!
Beauty and Fashion Brands Looking for Influencers
- Aussie Hair Products
- CVS Pharmacy
- Hair Cuttlery
- Head & Shoulders
- Hudson’s Bay
- Johnson & Johnson
- NARS Cosmetics
- PRIMP Network
- Proctor & Gamble
- Shoppers Drug Mart
- Urban Decay
Fitness Brands Looking for Influencers
- Matrix Fitness
- Polar Global
- Propel Electrolyte Water
- Vital proteins
- Weight Watchers
Home & Decor Brands Looking for Influencers
- At Home
- Home Decorators
- Thompson Ferrier
- Universal Pictures Home Entertainment
Food & Drink Brands Looking for Influencers
- Blue Diamond Almonds
- Casa Noble Tequila
- Coffee K-Cup® Pods
- Coffee Mate
- Country Crock
- Crystal Head Vodka
- Dunkin’ Donuts
- International Delight
- Jimmy Dean
- Merlin’s Munchies Coffee (this brand reached out to me directly in August 2022 asking to be added to this list—reach out to Michael if you’d like to discuss a potential partnership)
- Old El Paso
- Planters Peanuts
- Sargento Foods
- SodaStream Canada
- VEEV Vodka
Children’s Brands Looking for Influencers
- American Girl
- Babies R Us
- Johnson & Johnson
- Mama Koala Cloth Diapers
- Oshkosh b’gosh
Pet Brands Looking for Influencers
- Blue Buffalo
- Fancy Feast
- K9 Advantix
- Kriser’s Natural Pet
- Nestlé Purina
- Purina Cat Chow
- Wellness Pet Food
Technology Brands Looking for Influencers
- Comcast Small Business
- Hewlett Packard
- Virtual PBX
Miscellaneous Brands Looking for Influencers
- CommunityAmerica Credit Union
- Hallmark Signatures
- JC Penney
- Kia Motors America
- Old Spice
- Oriental Trading Company
Finding contact information for the above brands
Your next step is to find the contact information for the above brands you plan to pitch. This step takes a little bit of time, but here are some steps to find who to email:
- Google: BRAND + “pr” OR “media” AND “email” OR “contact” (replace BRAND with the company’s name)
- LinkedIn: search for the company’s name + different job positions to find the appropriate contact. i.e., BRAND + media relations, BRAND + public relations, BRAND + marketing. You might be able to direct message the contact via LinkedIn. If they have direct messaging off, you can try Googling their name to see if their work email is public.
- Google: “collaboration” OR “influencer” OR “blogger”. Some brands have dedicated pages for influencer collaborations.
Finding more brands that work with bloggers
The above list is a great start to help narrow down your options, but as I promised earlier, there’s also different things to Google to help you find brands to work with.
Here’s what I recommend searching for:
- “opinions are my own” + NICHE
- “sponsored by” + NICHE
Substitute the NICHE with your niche (i.e., makeup, pet-friendly, budget hotels). Sponsored content requires disclosures like above. Searching for content with these disclosures will help you find sponsored content so you can figure out what brands have recently worked with bloggers!
Working with brands
Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? No problem! I’ve created a free media kit template just for bloggers like you!). You can download it here (you must be using a computer to download as it is a Word document).
As you can see, there are lots of brands looking for influencers. Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers!
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