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Whether you are a brand looking to collaborate with influencers, or an influencer looking to collaborate with brands, signing up with some of the top influencer marketing platforms will help you be to find exactly who you are looking for!
Influencer marketing is a billion-dollar industry and is not limited to the Kylie Jenner’s of the world anymore! Micro-influencers are also a growing market (someone with less than 100,000 followers roughly).
Related: How To Become An Online Influencer
If you plan to execute a highly-successful influencer campaign (or alternatively, want to be an influencer for a successful campaign) you need to make sure you are selecting the right influencer/brand to work with.
One of the most important parts about working with influencers is making sure your audience and brand aligns with theirs.
As a brand, you can either try and find these influencers yourself, or you can sign up for influencer marketing platforms which will connect you with the right influencers for your campaigns.
To help make the decision easier for you, I’ve created a list of the top 17 influencer marketing platforms for bloggers and brands.
Trend is an invite-only app that connects amazing creators with brands for paid Instagram sponsorship opportunities. Trend knows that influencers are always looking for brand partnerships but many have little idea where to start.
It could take days to find the right person’s email and even longer for a reply.
Hence, why Trend was created.
Trend lets you manage the entire process of branded Instagram sponsorships, takes out the hassle of finding partnerships that fit you and gets rid of long email threads where you have to negotiate with brands.
Most importantly, the Trend platform gives you ease of use and the creative freedom to create branded content that resonates with you and your audience. You can learn more about Trend, here.
From an influencer’s perspective, Influenster is the place to be, especially for small influencers looking to start out.
Influencer is known for sending samples of new products to a wide range of influencers, who can then begin to build their portfolio up through product reviews.
The Australian influencer platform, Hypetap, currently has around 3,000 influencers ready for collaboration.
This might not seem like much, but in order to become an influencer on Hypetap you must be hand-selected. Although Hypetap has a small network of influencers, the quality of influencers is high.
Hypetap has worked with brands like LG, The Body Shop and Disney.
Openinfluence uses propriotary technology to allow brands to track their ROI with the influencers they work with. Influencers are also carefully selected to be apart of their platform.
Openinfluence has worked with Coca Cola, Lexus and British Airways to name a few.
Ifluenz connects brands with Instagram influencers through their platform.
Brands have the ability to preselect Instagram users to work with, and from there, the influencers will be able to accept or decline the project invitation.
Shoutcart boasts to be the largest social media influencer marketplace. The difference between Shoutcart and other influencer platforms is that Shoutcart acts like an e-commerce website.
Influencers will set their price for a “shoutout” or post through social media, and brands will add various influencers to their shopping cart in order to purchase their shoutouts.
HYPR is also one of the largest influencer directories.
Influencers are categorized based upon demographics such as age, gender, income level and interests, making it easy to find an influencer who fits your specific criteria.
Brands are also able to dive into detailed audience analytics to ensure each influencer is in the proper niche.
According to Hyper, over 500 brands use their services for influencer marketing.
Julius makes it easy for brands to search for influencers, which allows them to segment influencers by over forty search filters. Not only that, Julius says they offer “one million hand-curated influencer data points to pinpoint the perfect influencers for your next campaign.”
As Julius makes it easy to view information beyond basic demographics, brands can be sure they will be able to be connected with hyper-targeted influencers.
Julius has done with with AirBNB, Costco and Reebok.
Tapinfluence states they are the only influencer marketing engine to prove 11x ROI for brands. With over 50,000 opt-in influencers, Tapinfluence has a huge library for brands to choose from.
Tapinfluence also offer sophisticated search, allowing for brands to be able to narrow down their ideal influencer from the pool of 50,000+.
Famebit connect YouTubers with brands and has even been backed by YouTube themselves. Content created through Famebit has generated over 1 billion views so far.
Famebit works a bit like other influencer marketing platforms in that brands will submit a proposal, and influencers who feel the partnership would be a good fit for them can apply.
From there, the successfully chosen influencers will be able to create content for brands.
Revfluence states that they “use machine learning on over 500,000 influencers based on demographics, content quality and audience to customize the right influencers for your campaign”. The ability to search for influencers can be easily done through their sophisticated discovery engine.
As a creator, Revfluencer promises quick payment and the ability to connect with brands that you love.
Revfluence is used by brands like Calvin Klein, bareMinerals and Zumba Fitness.
Trusted by Walmart and AirBNB, Neoreach is another popular influencer marketing platform that is home to thousands of influencers in a variety of various niches.
As a brand, Neoreach allows you to use 40 different search filters to find the perfect influencer for your next campaign, including the ability to search audience demographics.
Find Your Influence (FYI) is one of the leading influencer platforms that connects over 100,000 influencers with brands including Sony, Bacardi, Walmart and more.
FYI offers a large pool of various influencer niches ranging from athletes, fashion and automotive to dads, multicultural and more. FYI provides brands with a marketplace to find suitable influencers, analytics, a place for secure payment and support. Like many influencer marketing platforms, FYI is an all-in-one platform designed to provide brands with the analytics they need to track brand partnerships.
Grapevine allows brands to submit their proposals into their unique marketplace, which then provides YouTube and Instagram influencers the chance to apply for the campaign. Once a brand has selected which influencers to work with, brands continue to develop the terms and conditions through Grapevine, and finally, track the analytics of the campaign.
This allows influencers to apply to campaign they feel will represent their brand and image the best. Currently, influencers have made a combined total of over $2 million working through Grapevine.
Scrunch is another platform with robust software to allow brands to filter through influencers that meet specific criteria! Not all influencer marketing platforms are free, however, Scrunch does have a free plan for smaller brands.
Izea offers an incredibly unique service: augmented sponsorship. Essentially, you don’t need to send your product over to influencers to promote. You can arrange other ways for the influencer to test the product, but in terms of creating content, they will be able to do it without having to physically have the product due to augmented reality. The concept is easier to watch in action, so if you still aren’t understanding, watch the video below!
Which Influencer Marketing Platform is Right For You?
To find the best influencer marketing platform, I recommend signing up for all of the above platforms to see which ones bring you the most collaborations.
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