These alternatives to blogging will help bring you traffic, grow your brand and get you more sales. If you’ve stopped blogging, it’s probably because it either wasn’t working or you just didn’t have the desire to continue on. No matter what the reason is, there are lots of blogging alternatives that can still benefit your business!
If you’ve landed here, it’s probably because you’ve heard just how important blogging is.
Or maybe you are wondering if blogging is still relevant (to which I answer, yes, blogging is definitely still relevant in)!
Whatever the case may be, you probably don’t have a desire to incorporate a blog into your content marketing strategy, even though you know how beneficial it can be.
The thing is, there are many great alternatives to blogging your company can turn to. If blogging is something you are going to dread doing each week, don’t do it.
These blogging alternatives are a good way to make connections with your audience and drive traffic to your website, without having to blog!
Guess what I love? Writing. Guess what I don’t love-so-much? Being on video! I blog because it’s something I look forward to each and every day. Even when I have writer’s block, I’m still happy knowing that I get the chance to write.
You, on the other hand, might find a video to be a much more appealing avenue of content creation.
There are so many different possibilities when it comes to using video in your marketing strategy, including:
- Facebook Live
- Facebook Videos
- Instagram Live
- Instagram Stories
- Virtual Reality (if I was cool enough to figure out VR I think I’d be doing that)
You can also post the videos directly to your own website in a “blog” type format.
Video marketing is a great alternative to blogging, and if you plan to go down this route, you’ll want to make sure you know how to execute a proper video marketing strategy!
Why videos are a good alternative to blogging: Videos sell. 81% of people said they were convinced to buy a product after watching a company’s video, so it’s no wonder video is highly popular in 2018!
1. Case Studies
If your audience likes facts and analytics, putting together some comprehensive case studies is another great alternative to blogging.
With a case study, you can use real-life examples to prove how your company was able to solve a particular problem for your customers. These can give great insight to buyers who aren’t sure about your product or service and build up trust.
Why case studies are a good alternative to blogging: Case studies build trust and provide an in-depth analysis of a problem your customer may have. This allows them to put themselves in the shoes of a past customer to see how your company can solve their current problems. It’s almost like a “try before you buy” type experience!
If you don’t want to blog and you aren’t comfortable in front of video, podcasting is something you may be interested in. There are many reasons why businesses add podcasting to their content marketing strategy, one being that podcasting is relatively inexpensive!
Podcasting is also unique in that you can actually turn your podcasts into a blog.
I know what you’re thinking: “I’m here because I want to find alternatives to blogging!” but often times podcasters will create “show notes” for their podcasts.
Show notes can be a summary of the podcast episode, a transcript or a detailed article that explain everything within that particular episode.
You can turn your show notes into a blog post, which allows you to re-purpose your content!
Jenna Kutcher does this with her Goal Digger podcast. After she uploads her podcast to iTunes, it gets posted to her “blog which includes a written version of the podcast below the audio version, embedded right to her own website!
Why podcasting is a good alternative to blogging: If you do show notes along with your podcast, you are creating content that can be digested in multiple ways by your audience. That’s a huge plus. Also, show notes will help your SEO!
If you are a photographer or rely on imagery as the main part of your business, you can use those images to tell stories to connect with your audience.
Moments Like This is a photo-blog that posts mainly images with a brief description of the image. This strategy involves minimal writing, but can still allow you to showcase your work and connect with your audience in a different way.
Photos are also easy to share on websites like Pinterest, which will link back to your own website if people decide to share them.
Why images are a good alternative to blogging: Sharing imagery works great for creatives and photographers. Pages with images get 94% more views and are processed more easily!
Another popular type of media is infographics! Infographis spread like wildfire.
An infographic collects a variety of information and displays it in a way that is:
- easy to consume
Take this infographic I created on creativity:
Infographics can be easily shared throughout various social media platforms, which can serve as an excellent way to bring in reoccurring traffic to your website. Because of the ability to share infographics so easily, you will want to make sure you include your logo as well as your company’s website somewhere on the infographic.
Why infographics are a good alternative to blogging: An infographic is 30 times more likely to be read than a text article, as it’s often easier to consume visuals than text-based articles!
5. Influencer Marketing
Influencer marketing is proving to be a popular avenue in 2018. If you don’t want to write blog posts yourself, you can always get influencers within your niche to write them for you (and post them on their own blogs and social media channels).
You must do your research when trying to find influencers for your product which includes:
- targeting the right niche
- researching engagement rates
- researching follower count
- understanding how social media marketing works
You can also become an influencer yourself!
Why influencer marketing is a good alternative to blogging: If done correctly, you can use influencer marketing to reach a whole segment of your audience that you haven’t been able to reach before.
6. Hire a Blogging Copywriter
If you still want to keep up a blog on your website but don’t want to handle any of the writing, you can always hire someone else to ghostwrite content for you. Those companies who invest in blogging are 13 times more likely to have a positive ROI.
But if you hate writing (or just don’t have time for it) then your next step is to hire a blogging copywriter who can help you out. I write blog posts for a variety of different businesses to help them generate content for their blog at an affordable rate. Feel free to contact me if you’d like help maintaining your blog!
Why hiring a copywriter is a good alternative to blogging: You’ll still have a blog on your website but you won’t be the one running or managing it anymore. 82% of marketers who blog get a postitive ROI from it, so while you may not want to be the one handling it, it will still be incredibly beneficial to let someone else run your blog.
7. Guest Blogging
Perhaps the idea of blogging isn’t horrible to you, but you don’t have the time to consistently blog. Guest blogging has many benefits, and if you can find websites to guest post on, you can be able to get in front of your audience without having to maintain a blog of your own.
Guest blogging is when you are writing a piece of content that is to be posted on someone else’s blog. So while guest posting isn’t quite an alternative to blogging, it’s an alternative to maintaining your own blog! If you have a guest posting strategy in place, you will hopefully be able to land guest postings on authority websites in your niche, which can, in turn, bring you thousands of new visitors to your website.
I’m currently accepting features for my featured fempreneur. Each month, I feature one business on my blog and with my social media channels. If you are a female-run business who has been in business for more than a year, I’d love to have you apply! You can fill out the application form here! I am currently looking to fill spots from June until December.
Why guest blogging is a good alternative to blogging: With guest blogging, you not only get to reach targeted members of your audience, you can also build your own credibility and drive traffic to your website!
Question and answer forums such as Quora and Reddit can be great places to establish your business as a leader, and speak directly with potential customers who are asking questions about your industry.
In order to make forums a successful part of your marketing strategy, you will want to make sure you are searching for questions to answer that are relevant to your business.
When someone asks a question, you are given the opportunity to write a well-thought out answer. You can either link to your own website within your answer (if it makes sense; don’t link to it if it’s just spammy!) or you can keep a link to your website within your bio so that when visitors click on your profile they will be able to see your website.
As you can see from the screenshot above, I wrote a detailed answer and at the end, I linked to a relevant blog post that the reader could then go to if they felt they needed more information! You can do the same and link to relevant products or services you provide.
Why guest forums are a good alternative to blogging: Forums allow you to drive traffic back to your website, earn backlinks (no follow backlinks that is, however, they are still valuable) and position yourself as an authority within your niche!
9. New Ideas
Ok, so technically this is blogging. But perhaps the reason you are feeling disinterested with blogging is that you have no idea what to post. If so, I’ve written a list of blog post ideas that will be sure to get your ideas flowing!
In conclusion, there are many alternatives to blogging if you don’t think maintaining a blog is something you want to do.
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