How To Easily Set Up Google Analytics For Your WordPress Website

Dana NicoleBlogging Tips, Entrepreneur TipsLeave a Comment

Screenshot of Google Analytics Set Up
Last updated on April 27th, 2020

Screenshot of Google Analytics Set Up

Setting up Google Analytics is a must if you are hoping to improve your website stats! If you’ve just got your website going, your next step will be to set up some kind of analytics so you are able to track your visitors and see where you can improve.

Even if you don’t plan to get too far into your analytics, knowing how many visitors you are getting each month and how much time they are spending on your website can be super beneficial.

Follow these easy step-by-step instructions to get set up!

Sign Up

Your first step is to sign up. Head over to https://analytics.google.com/analytics/web/ and sign in with your email.

Next, you will want to create your Google Analytics account by clicking “Sign Up” on the next page.

The next page you will be brought to has some information you need to fill out about your website:

Account Name: Fill in the account name. This can be anything, but I usually just name is the name of the website so it’s clear what the account is (in case you ever add more than one).

Website Name: Enter your website URL or the name of your website.

Website URL: Enter your website URL here and make sure you select http or https depending on which you use. If you are unsure, go to your website and look in the URL bar to check whether you use “HTTP” or “HTTPS”.

Industry Category: Try and find a category that reflects your website. Sometimes you might not find one and that’s ok. This doesn’t impact your analytics.

Reporting Time Zone: This helps you accurately see when people are on your page and view your current analytics.

Data Sharing: You can select as many as you would like – this part is totally up to you.

Now, click the blue button to get your tracking ID. You will first have to agree to the terms and conditions. After that, you will be brought to a page with your new tracking code (I have greyed this one out so you don’t get this one and yours mixed up!).

Screenshot of Google Analytics Set Up

Now, there are a few different ways to go about this. I’ll talk about the different ways below.

Use The Google Analytics Plugin For WordPress

A quick and incredibly easy way is to use the Google Analytics plugin for WordPress. Just download the plugin, and simply enter your unique Google Analytics tracking ID.

You can find your tracking ID listed under “Tracking ID”  (where I have a grey box pictured above). The ID will start with “UA-” and is unique to each user.

Add Google Analytics To Your functions.php File

Only use this method if you are confident editing your functions.php file (which could break your site if done wrong). Also ensure you are editing your child functions.php.

Add in the following code:

<?php /* Add Google analytics tracking to your website */
add_action('wp_head', 'ga');
function ga() { ?>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto'); //Replace UA-XXXXXXXX-X with your Google Analytics ID
ga('send', 'pageview');
</script>
<?php }

And that’s it! Nice and simple!

Have Your Developer Help You

If you are still unsure, reach out to your designer or developer to help you out.

Check To See That Your Google Analytics Is Working

Your Google Analytics can take 24 hours to begin receiving information. If you want to double check that your tracking ID is set up properly, add the Google Tag Assistant extension onto Chrome and visit your website!

Once on your website, click on the tag in the right corner of your browser and enable. If a tag is visible or not working, this extension will tell you.


And that’s it! You are now ready to start analyzing your analytics!



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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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