What Is Vero and Will It Really Replace Instagram?

Dana NicoleBlogging Tips, Entrepreneur Tips, Social MediaLeave a Comment

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Last updated on December 25th, 2019

Watch out, Instagram, there’s a new app in town. And although it’s too soon to really say anything, the buzz in the social media world is that Vero is aiming to be the next hottest social media platform.

If you’re like me, you’re probably overwhelmed and burnt out from social media. It’s a love/hate relationship that I attest to changing algorithims and the bombardment of ads.

I actually don’t reeeally hate social media, but over the last few months I’ve scaled back on the platforms I spend time on, and only hang out where I feel I can truly connect with other people. So when I heard of Vero, I thought to myself “not another platform. No. I will not be joining!” but as I read about it my thoughts changed.

What Is Vero?

Vero is a social media app that allows you to share photos, videos, links, music, movies, tv shows, books and places. To me, it’s kind of like a Facebook/Instagram hybrid.

Where Vero differs from other social platforms, is their manifest, in which Vero claims their aim is to “create something more authentic” hence the name Vero (which translates to English as “truth”). No algorithims, no ads and your posts will show up in chronological order. It’s as simple as that.

Vero has said this about their app: “[t]he feed is composed of your posts and the posts of people you’re either connected with or people you follow. We don’t curate it, manipulate it, insert advertising in it, or hold back posts”.

Which sounds good to me – I’m down for some more authentic social media. But what else makes Vero different?

One major difference is that Vero won’t be free forever. Vero plans to be a subscription based app, however, the first million users to sign up will receive their accounts for free, for life. So if you want to get in on Vero, download it from your app store and sign up.

I can’t find the original article I was reading, but it had mentioned that Vero only planned to charge a small fee equal to a couple cups of coffee annually for a membership.

If that’s the case, that is totally worth it for an algorithim-free based social platform in my opinion.

Is Vero Worth All The Hype?

Vero isn’t new – in fact it’s been around since 2015 but only until recently did it really gain momentum. I signed up for a Vero account (Dana Nicole Designs), expecting to be disappointed. There have been lots of other social platforms that I’ve tried but I was met with crickets, and was honestly expecting Vero to be the same.

After all, it’s a “new-ish” social platform, so I didn’t expect it to be much “social”.

I was pleasantly surprised, however, that when I joined Vero, I actually got likes, comments and real interaction on my first post right off the bat.

And the comments weren’t your generic “nice post!” or that dreaded “100-emoji” (I’m looking directly at you, Instagram), but were actually personal! People crave personal interactions and it can be hard to get that through platforms where you have to strategically curate your content, and base your time spent on the app upon whether or not your content will be seen.

How Does Vero Work?

Vero has many similarities to Instagram, but it’s also quite different. The premise is still the same; you like and comment on people’s content who you are following. The difference is their mantra and the way they want to approach social media.

Pros About Vero

If Vero’s mantra is true, then what we’ve got is a social platform that will hopefully be as authentic as possible. From a business perspective, the person with the deepest pockets no longer comes out on top and there will be no “pay to play”.

There won’t be follow/unfollow games because you won’t need to resort to such bad tactics in order to get your content seen.

AND you will get to see people’s content who you want to see, chronologically!

I also love how you are able to post more than just photos. This is an incredibly exciting point for businesses and bloggers.

Instagram allowed you to link within your stories (with their “swipe up” feature), however, you could only do that if you had a business account and 10,000+ followers. So for those of us who didn’t have that kind of following, we were limited in being able to send traffic off the app *womp womp*.

Vero actually allows you to post about books, movies, videos, links, photos, music, tv shows and places.

Also (and this is my favourite part) you can actually group your followers. Now, you have two types of followers when it comes to Vero: followers and connections. Followers are everyone who follows you. From there, you can actually add someone as a connection and label them as an acquaintance, friend or close friend (and don’t worry, they aren’t going to know what you label them).

This is where it gets fun: when you share something, you can choose who you share it with.

You can either choose to share it with everyone, or just your acquaintances, or just your close friends, or perhaps just your friends and your close friends.

Just like you wouldn’t share everything with your acquaintances in real life, you also wouldn’t share it with them on social media. Which I think really bring a real-life aspect to Vero.

I also like how this could work from a business perspective by sorting your customers into various segments, but I’m still not sure how that would work.

Cons About Vero

Some people may be put off by the fact that Vero will be subscription based in the future.

You might ask yourself “who would pay for a social media platform when there are so many free options?”

But it can be compared to something like Netflix. Millions of users pay for Netflix when they have different (and virtually free) options for watching TV and movies, yet they still pay so they can enjoy shows without being interrupted by ads.

So I’m not going to brush that off as a reason why Vero won’t success. And personally, I’m not again having to pay, and I know many businesses and bloggers who would gladly pay a small fee annually to be apart of a thriving social network as long as it was beneficial in the end to them.

As Vero is still small, there’s a lot of uncertainty and I’m a little hesitant to work it into my social media schedule just yet. Social media platforms are constantly vying for our attention and over the last several months I’ve really scaled back on where I spend my time.

So I’m a little apprehensive about diving headfirst into a new platform, but I’m still happy to have my free account and will continue to use it moderately.

Vero is also working through bugs, which leads me to my next point…

Working Through Vero’s Bugs

Apparently, Vero wasn’t quite ready for the amount of attention they were to be receiving this week, as their servers became overloaded and things started to crash. Users reported not being able to sign up or use the app properly.


Screenshot of Vero's Twitter account

But you can see that Vero was on-top of the issues and maintained their mantra that Vero will be a user-centric platform as they quickly worked to fix any bugs, and keep their user’s experience a good one.

On top of that, it’s a little slow at times and is definitely experiencing some growing pains, but I expect it will evolve and work out any kinks.

As a point, I really wanted to include some screenshots of my account into this post, but I was unable to get into my account. It seems the app has stopped working. I was able to get onto it in the morning, which is probably because I’m located in the European timezone and everyone in America (who I’m assuming is a big chunk of the market) was sleeping.

So now the big question…

Will Vero Replace Instagram?

I think it will be a long time before Instagram slows down. Instagram has been steadily growing since January 2013 and shows no signs of slowing down quite yet, however, I do think it’s time another app was created and gave Instagram a little bit of competition.

So, if you’re now thinking that you want to get up and running on Vero, don’t forget to give my account a follow and say hi!

So to recap:

  • Vero is a new social media platform that aims to be as authentic as possible
  • It’s similar to Instagram, but takes away all the things that people aren’t too fond of
  • There are still lots of bugs to work through
  • Vero will eventually be a platform you need to pay to be on (except for the first million users who sign up)

Are you on Vero? What do you think? Let me know in the comments! 

This article may include affiliate links. www.dananicoledesigns.com is a participant of Amazon.com Services LLC Associates Program. As an Amazon Associate, I earn a commission from qualifying purchase. www.dananicoledesigns.com participates in other affiliate programs, and recieves commissions when purchases are made through the links. This is at no extra cost to you.

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About the Author

Dana Nicole

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Dana Nicole is a freelance content marketer. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. She's passionate about Instagram marketing, blogging and SEO. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing!

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