Guest post by Emily DeBarbieri
So, we’ve already learned how to make our brand stand out from the competition with the stories we tell. Let’s talk about how important a brand’s imagery is and how we can use these same tactics to make our brand shine.
When I’m searching and scrolling through popular stock photo websites I always come across a photo I’ve seen before. And a lot of times I recognize these photos because they’re used over and over on social media and blog posts.
If I see a pin on Pinterest with the same photo that I’ve seen before, I’m usually not clicking on it (unless the title really catches my attention). Why? Because it makes the content seem like it’s going to be the same as everybody else’s. The article waiting on the other side of that pin could be just what I’m looking for, but the imagery just isn’t pulling me in. This is where the importance of creating customized and on brand website and blog images comes into play. And it’s way easier than it sounds!
How To Personalize Your Blog Images
I’m not saying that you need to have a bunch of photoshoots and create your own original photos for your website. That’s crazy talk. I’m saying that you can create unique blog images in little to no time while still using stock photos.
And hey, it wouldn’t hurt to try out taking original photos too!
Crop Photo to Give It New Life
You can find amazing lifestyle flat lays on any of the best stock photo websites. A lot of these flat lays have a bunch of different components in them. This makes it easy to crop different parts of the photos for multiple unique blog images! Take this photo for example:
It’s a large image with a lot of different things going on in it. You can absolutely use the full image for a blog post, but you could also crop smaller portions to create a bunch of different images. Take a look at how many great blog post and social media photos I made out of this one stock photo. You can even throw a filter on top of some crops (like the one in the upper left) to give it a whole different look.
Now you have a bunch of new visual material from just one styled stock photo. And it’ll give your content a way more unique look because you’ll avoid using the same exact image as anyone else on social media.
Edit Your Website Onto Laptops & Phone Photos
There are countless stock photos out there including technology like phones and laptops. They make for a perfect header image for any blog post about technology, branding, lifestyle, blogging, you name it! What better way to make your blog images look personalized than to add a screen grab of your website to the phone or laptop. There are a couple ways to do this. If you have a software like Photoshop, you can try your hand at editing it on there yourself by following this tutorial. There are also sites like Placeit that will place your website’s screen grab on a wide array of stock photos.
This is a simple way to add a personal flair to any laptop or phone screen stock photo and make your brand look legit!
Add Your Logo
This may seem like a no-brainer, but I see plenty of people uploading pins and social media posts without a trace of their brand on it! Make sure to add your logo or website name to all of your content. Especially blog headers, because those are the images people will be sharing. But, don’t make your logo the centerpiece of your image. Make it small enough that it’s noticeable and tasteful.
Pick Up the Camera For a Day
It can’t hurt to try your hand at taking your own photos. Grab your best camera (and that can include your iPhone!) and try your hand at being a photo stylist. Shop around your house or apartment for some props and snap away. And don’t fear, there are plenty of great photography tutorials for beginners out there, from how to take the photos to how to edit them.
You’ll be able to have full control of the outcome of your photos. This means you’ll be able to customize the colors, props and filters to make the images perfect for your blog content or website. Before you know it you’ll have a gallery of perfectly branded and curated images for your online branding.
Your website and your brand are incredibly unique. Your brand has its own story, its own values and it should have its own personalized and branded imagery. Let us know in the comments below which of these tips you’re going to start using to take your website and blog images to the next level!
Emily DeBarbieri is communications and social media specialist. She currently works and blogs for UnoDosTrae.com. Emily loves all things entertainment, travel, and food and is a very serious taco enthusiast.
This article may include affiliate links. www.dananicoledesigns.com is a participant of Amazon.com Services LLC Associates Program. As an Amazon Associate, I earn a commission from qualifying purchase. www.dananicoledesigns.com participates in other affiliate programs, and recieves commissions when purchases are made through the links. This is at no extra cost to you.
Share this Article