BLUF: What it is and how to use it for better writing

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BLUF is a powerful way to improve your writing. Whether you’re writing blog posts or emails, applying the BLUF technique will ensure your readers stick around and read your entire message. What is Bottom Line Up From (BLUF)? The BLUF acronym stands for Bottom Line Up Front. It’s when you give readers the main message … Read more

5 Formulas for Writing Winning Headlines

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Tell me if this sounds familiar: you’ve spent hours writing your latest blog, guide, or sales page. After all that work, it’s just about time to publish. Only one thing is missing: the headline/title. Without much thought, you write up a quick headline and call it day. After all, the content is what matters, right? … Read more

11 Actionable Tips to Improve Your Writing

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Writing is a handy skills for all business owners to have. Good writing will engage your audience, build your brand and convert more customers. But writing can feel intimidating if you aren’t confident in your ability. Here are some actionable writing tips that I’ve used as a B2B SaaS copywriter and blogger, and that you … Read more

Affiliate Marketing for Beginners: Tips for Writing Profitable Blog Posts

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Writing a profitable (keyword: profitable) affiliate blog post doesn’t need to feel overwhelming! But for a beginner, it can feel completely confusing and downright impossible. But let me tell you: it’s not impossible. Nor do you need hundreds of thousands of visitors to your blog in order to find success with affiliate marketing. Today, I … Read more

Bucket Brigades: What Are They? + Examples You Can Use

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What do firefighting and copywriting have in common? More than you might think. Although firefighting and copywriting are night and day from one another, copywriters use an old firefighting technique to ensure their copy is easy and enjoyable to read. That technique? Bucket brigades. Whether you need to write sales pages or blog posts (or … Read more

How to Secure Incredible Subject Matter Experts (SMEs) For Your Articles

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Securing relevant and notable subject matter experts (SMEs) for your content is easier than you might think. From authors to industry leaders, adding insight from SMEs in your niche lends your articles extra credibility. And, even though we’re sick and tired of hearing about A.I., adding credibility to your writing is crucial when you’re up … Read more

B2B Content Strategy

Hey, I’m Dana—an award-winning B2B SaaS writer + consultant ✍🏻 Here’s what I know about you: You need a blog content strategy that promotes healthy MRR and satisfies users at every stage of the funnel. The problem? You don’t know where to start or how to get there. Luckily, that’s where I come in. I’ve … Read more

How to write content better than the competitors

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Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. I’ve been guilty of dishing out this advice as well, but I got to thinking the other day: This advice is lazy, and here’s why. Yes, there’s plenty … Read more